How Can You Use Data to Build Better Personas?


At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Identify buyer personas!

Job Candidate Personas: A Guide for Recruiters


Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce. Ready to learn more about candidate personas? What are job candidate personas— or career personas —? Marketers have long used buyer personas to identify their ideal customers. A job candidate persona is a semi-fictional representation of your ideal candidate. Why should I use job candidate personas? Create your personas.


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4 Signs Your Customer and Contact Database Needs Help


The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. While you’ll always have inactive contacts in your database, reducing the amount will increase engagement, produce more accurate results, improve your sender score, and raise the overall quality of your database. When a lead comes in, the name automatically gets entered into your contact database.

Buyer Personas: The Missing Piece of Your SEO Strategy


In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Buyer personas are created using quantitative analysis, market research, anecdotal observations, and many other data sources. Why must SEOs pay attention to buyer personas?

Contact Data Hygiene and the Future of Branding


Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. The problem with data, particularly customer and contact data, is that it decays rapidly. Here’s why: The best way to know who your best buyers are and, therefore, who to target with your branding efforts is to analyze your existing customer and contact database. Thus, creating buyer personas. Branding.

InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey


InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey. This current workflow leads to incomplete contact data, creating significant blindspots for revenue teams that impact overall win rates and execution: .

Steps to Creating Buyer Persona Profiles [Infographic]


We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information. 93% of companies who exceed lead and revenue goals report segmenting their database by persona. The Beginner’s Guide to Buyer Personas.

7 Ways to Find Contacts for Your Target Accounts in ABM


Step two in an Account Based Marketing process is to discover the right contacts, and map them to your accounts. You’ll want to fill out these accounts and buying centers with specific contacts based on your ideal buyer profiles. In your quest to find every contact for your target accounts, you too must try every possible course of action in order to find the people you’re looking for. Where can you find contacts and enrich your existing database? Zoominfo.

Your Guide to a Healthy Contact Database [Infographic]


Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Key Takeaways for Your Customer and Contact Database. Your guide to a healthy customer and contact database. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. Our B2B contact lists can supplement your overall strategy and drastically improve your results.

Salesforce Sync: What, Why & How?


ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Do we have a history of reaching out to this contact?” “Has Every go-to-market motion begins with a targeted buyer based on company and contact criteria.

AE & SDR Alignment: Like Lamb & Tuna Fish


At ZoomInfo, we have no shortage of good accounts to go after. — ZoomInfo (@ZoomInfo) October 27, 2020. At ZoomInfo, we’re lucky to work within an amazing platform. But by and large, you can do that all in 10 seconds with ZoomInfo.

7 Sales Prospecting Tips to Ignite Even the Coldest Pipes


Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. It’s important to also consider the types of creative prospecting techniques the team can use to research and reach more contacts.

Your B2B Database: Having A Very Data New Year in 2021


One of those strategies to add to your resolutions needs to be for your contact database. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. 2.Gather More First-Party Contact Information with Content.

41 Expert Opinions on Data Hygiene Best Practices


But this can leave your contact and company data fraught with errors and inconsistencies. Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. . Digital Marketing ZoomInfo. ZoomInfo. ZoomInfo.

How to Use Sales Multi-Threading to Your Advantage


They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So And he would not give me any of his contact information.”. Knowing which personas you sell to is critical for successful multi-threading.

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5 Successful Lead Generation Strategies


As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. To be found by the right persona, your content must be both searchable and actionable.

Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies


Set up your integration so that new leads and data captured through your chat is synced back into the contact details in HubSpot for tracking and follow-up. Between the demo requests, contact form submissions and pricing inquiries, prospects lose interest quickly.

12 Questions – A Checklist for ABM Readiness

The Point

For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. Target Personas/Descriptions. – Have you identified and defined target personas? Describe 2-3 typical pain points and motivators per persona. Contact Data.

Only B2B - Untitled Article

Only B2B

Beginner’s Guide to Contact Discovery and Prospect List Building. I am talking about contact discovery and list building. Creating an accurate B2B contact list is a tedious task! Let’s discuss what a contact discovery or prospect list building process should look like in both cases. If you want to DIY contact discovery or prospect list building. If you have created a detailed buyer persona, this step becomes much easier.

35+ Experts Weigh In on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Before we get into it, some background information: The following expert opinions about data cleanliness were taken from ZoomInfo’s last Twitter Chat about— you guessed it— data hygiene. Molly Clarke, Director of Digital Marketing ZoomInfo. Krysta Williams, Social Media Manager ZoomInfo.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence


In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. We’re starting to realize that data quantity doesn’t matter if you can’t pinpoint the precise information that makes a contact, well, human.

6 Ways to Generate More Logistics Leads


Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Segment Your Current Personas. The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. Reaching contacts on the first try will increase productivity and drastically shorten the sales cycle.

Customer Segmentation: How to Woo Leads with the Right Content


By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021.

The Beginner’s Guide to Marketing for Financial Advisors


Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients. Create buyer personas and target prospects that fit this persona. Contact ZoomInfo today to learn more.

How To Build Your Go To Market Strategy


By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. HitYourNumber @zoom_us — ZoomInfo (@ZoomInfo) April 8, 2020. Find Your Buyer Personas.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line


30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Buyer personas don’t hold up. How Can You Use Data to Build Better Personas?

Technographics: 6 Reasons to Use Technographic Data


If you’ve read any of our previous blog posts—you know we’re big on buyer personas. The good news is, technographics can drastically improve your buyer personas. Get Started with ZoomInfo. ZoomInfo’s data just got smarter with the acquisition of Datanyze, the worldwide leader in technographic data. Combined with ZoomInfo’s comprehensive contact and company coverage, the blending of the datasets is unrivaled, enabling real-time delivery of technographic data.

5 Ways to Use Buyer Intent Data Tools to Drive Sales


ZoomInfo’s Intent tool allows sales reps to narrow down ideal prospects with buying intent using filtered searching, notifications, and CRM integration. You have to appeal to multiple personas, who then have to make unanimous decisions in procuring products or services.

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How To Improve Your Inbound Lead Qualification


“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo.

15 Expert Opinions About Business Data


Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. The fundamental trouble with one-time data cleansing is that the day the project ends, the data is the cleanest it will be until the next round of contacts is added to the database.”. ZoomInfo. The data that salespeople depend on needs to be accurate, accessible and abundant — and this is true whether one is talking about traditional contact methods or social selling. ZoomInfo. ZoomInfo.

The Sales Prospecting Strategy Guide


Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona. 36% of companies have created shorter sales cycles using personas.

4 Ways to Recruit Like a Marketer


Create candidate personas. To increase productivity, create candidate personas before launching your initial search. Similar to a marketing department’s buyer personas – which are profiles of an organization’s best customers – candidate personas define an organization’s ideal candidates. For more information on creating candidate personas, check out this blog post: How to Create Job Candidate Personas for Recruiting.

7 Steps to Improve Email Deliverability


Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond. But you’d be surprised how many people keep emailing the same contacts over and over again, hoping to see some sign of life. Now, you could see this statistic and get discouraged by the portion of contacts that may not receive your communications. ZoomInfo can help!

7 Ways to Optimize Your Lead Generation Landing Pages


Use your buyer personas to assess whether or not your landing pages speak directly to your ideal customer. Learn how to create your buyer personas here: The Beginner’s Guide to Buyer Personas. You can also work with a B2B data provider like ZoomInfo to help fill in any gaps that occur in your data as a result from shortening your forms. Our marketing contacts database is just the resource you need to take your campaigns to the next level.

How to Build a Better B2B Sales Tech Stack


Research and find contact information? These tools rely on complete and correct contact and account data within your CRM in order to work properly. Market intelligence tools integrate with CRM and other prospecting tools to provide sales teams with reliable contact data. Identify, connect, and engage with qualified buyer personas faster, using market intelligence ! ZoomInfo can help! Contact us today to learn more about our comprehensive contact database.

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How to Measure the Success of Lead Generation


With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. What happens when you turn suspects into prospects?

Can Your Marketing Team Increase Sales Productivity?


Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas. 93% of companies who exceed lead and revenue goals use personas. Instead, buyer persona creation should be a collaborative process.