Zoominfo

DECEMBER 23, 2020

One of those strategies to add to your resolutions needs to be for your contact database. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Gather More First-Party Contact Information with Content. is just as valuable as third-party contact data (if not more!).

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Do we have a history of reaching out to this contact?” “Has Every go-to-market motion begins with a targeted buyer based on company and contact criteria. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JULY 13, 2020

At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

OCTOBER 3, 2022

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. But fake accounts can cause major problems for companies that base their target market on LinkedIn users, run marketing campaigns based on personas or titles, or use LinkedIn as a database for outreach. Free Trial What’s It to Me?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Zoominfo

NOVEMBER 18, 2020

At ZoomInfo, we have no shortage of good accounts to go after. pic.twitter.com/c2kIEQEyAj — ZoomInfo (@ZoomInfo) October 27, 2020. At ZoomInfo, we’re lucky to work within an amazing platform. But just because we know how awesome ZoomInfo is, doesn’t mean our prospects do (yet). “It’s

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Zoominfo

MARCH 24, 2021

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Bad data results in misspelled names, undelivered messages, account or contact mix-ups, duplicate communications, and much more.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JULY 9, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact our sales team today! ZoomInfo, powered by DiscoverOrg , offers the comprehensive B2B contact database you need to find and engage with high-quality candidates.

Cost 188

Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

JULY 25, 2023

Establish Brand Awareness A foundational component of B2B lead generation goes back to one simple idea: getting your brand in front of the right people so potential leads who are interested in your offerings will make contact, and you can begin to nurture them. That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JUNE 26, 2020

By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. Find Your Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

MARCH 6, 2021

By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021. What Are Key Segments in Marketing?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JUNE 9, 2022

Henry Schuck founded ZoomInfo while still in law school. So he created a fake persona, “Ron Smyth,” to work and close the deal. Avail​​able wherever you listen to podcasts: Apple | Spotify | Website SAM BALTER Before ZoomInfo, what was your first experience in sales? So you can think of it as early ZoomInfo.

Zoominfo 130

Zoominfo Training Enterprise Management Marketing Automation Services 130

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog. How to Increase Sales Productivity [Infographic].

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

APRIL 23, 2021

The Timeless Case for Automation A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. This is a sweet spot for ZoomInfo. This event can occur when a company surges on such ZoomInfo-related topics as “sales leads” or “sales acceleration.”

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

MARCH 12, 2018

Your guide to a healthy customer and contact database. For more infographics like this one, check out the following blog posts- you won’t be disappointed: Your Guide to a Healthy Contact Database [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. And there you have it!

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

AUGUST 17, 2021

Set up your integration so that new leads and data captured through your chat is synced back into the contact details in HubSpot for tracking and follow-up. You should take advantage of the power of personalization by greeting HubSpot contacts with custom messages based on data at their account or contact level.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

NOVEMBER 22, 2019

How much time has occurred between their previous round of funding and when you made contact? Discover your best contact segments from within your current customer base. Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Segment Your Current Personas. Now that you’ve identified your target market you can fuel your pipeline with new contacts matching the characteristics of your best buyers.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

DECEMBER 3, 2018

In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information. ZoomInfo can help. Append your data.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

SEPTEMBER 15, 2020

.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018. You have to appeal to multiple personas, who then have to make unanimous decisions in procuring products or services. Define Buyer Groups. What is Buyer Intent Data?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

APRIL 16, 2019

Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond. But you’d be surprised how many people keep emailing the same contacts over and over again, hoping to see some sign of life. ZoomInfo can help! Just try to be considerate.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. What Role Does Contact and Account Data Play in Your Daily Life as a Sales or Marketing Professional?

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JUNE 14, 2022

Contacts must be verified, leads sorted, and emails composed, all of which distract salespeople from their primary task. With a well-tuned GTM Ops team, companies can build custom sales plays that use business data as a platform for improved targeting, more accurate customer personas, and better content segmentation.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Website Analytics Your marketing should be sending people to your website, where they’ll hopefully engage and eventually contact you for a purchase.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

MAY 6, 2019

Create candidate personas. To increase productivity, create candidate personas before launching your initial search. Similar to a marketing department’s buyer personas – which are profiles of an organization’s best customers – candidate personas define an organization’s ideal candidates. Optimize for mobile.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

MARCH 9, 2021

Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The Point

AUGUST 25, 2020

For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. Target Personas/Descriptions. – Have you identified and defined target personas? Describe 2-3 typical pain points and motivators per persona. Are those roles different in any way from your target personas?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Zoominfo

JUNE 5, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact ZoomInfo today! The post Find Your Next Passive Candidate [Infographic] appeared first on ZoomInfo Blog. Executive Recruiting Tips on How to Recruit Like a Shark [Infographic].

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

OCTOBER 5, 2021

First, you need to understand your buyer personas. Improve Your Demand Generation & Lead Generation Campaigns Is your B2B contact data complete or accurate enough to identify your buyer personas? If it’s not, you’re damaging your demand generation and lead generation campaigns.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

APRIL 1, 2018

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Duplicates. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. The fundamental trouble with one-time data cleansing is that the day the project ends, the data is the cleanest it will be until the next round of contacts is added to the database.”. Anna Fisher, Senior Director of Marketing, ZoomInfo. SiriusDecisions.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147