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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

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Does your organization need a sales enablement platform?

Martech

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

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B2B Marketers—Meet Your New BFF: How AI Writing Is Changing the Game

Metadata

According to Statista, average monthly searches for “AI” increased by 284% between June 2022 and March 2023. You can thank B2B marketers for a good chunk of those searches. What bottlenecks will AI break open for B2B marketers? If AI is so great, why aren’t all marketers using it?

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A Content Marketing Playbook for Times of Crisis

Hubspot

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. Consumers are increasing searches for valuable information and engaging with businesses at record rates.

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Maximizing Your Reach: A Guide to Creating Plastic Surgery Ads that Convert

DAGMAR Marketing

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients. Why is Advertising Important for Plastic Surgery Clinics? And finally, advertising is a crucial step in creating a strong brand.

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What is a Membership Website? (7 Examples of Successful Membership Websites)

Optinmonster

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. Your membership can be free or paid.

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How to Get Over Your Fear About Employee Participation on Social Media

EveryoneSocial

Believe it or not, a number of businesses have consciously chosen not to encourage employee participation on social media. Worse yet, there are organizations that have heavy restrictions or block social media altogether. Employees posting on social media sounds like a disaster waiting to happen for our brand.”.