Martech
MARCH 15, 2023
Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies.
Marketing Insider Group
JANUARY 4, 2021
Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s. Today, webinars are more important than ever.
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Martech
JANUARY 9, 2024
And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)
Webbiquity
OCTOBER 16, 2018
Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.
The Point
OCTOBER 29, 2021
Check out our recent Webinar on …”). Event Registrations. Events like Webinars are one example. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”) or point the reader to related content (“Interested in [topic]? What’s your email address?”)
Heinz Marketing
JULY 22, 2021
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Event marketing. Maybe you’ve been thinking about adopting a new strategy for a while? Content hubs.
Brandpoint
NOVEMBER 10, 2020
Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I can move around, get up in the camera to make a point, and do a virtual keynote as opposed to a webinar.
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