Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

KoMarketing Associates

NOVEMBER 30, 2022

“Rising vaccination rates and continued robust economic activities bode well for the B2B exhibition industry,” said CEIR economist Dr. Allen Shaw, chief economist for Global Economic Consulting Associates, Inc. The B2B exhibition cancellation rate should decline further.”.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

NOVEMBER 29, 2022

“Rising vaccination rates and continued robust economic activities bode well for the B2B exhibition industry,” said CEIR economist Dr. Allen Shaw, chief economist for Global Economic Consulting Associates, Inc. The B2B exhibition cancellation rate should decline further.”.

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

APRIL 20, 2022

“Rising vaccination rates and continued robust economic activities bode well for the B2B exhibition industry,” said CEIR economist Dr. Allen Shaw, chief economist for Global Economic Consulting Associates, Inc. The Pitfalls of Hosting Virtual Marketing Events. The B2B exhibition cancellation rate should decline further.”.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get a Head Start with Event Content Marketing.

Best Practices 269

Best Practices Content Social Media Planning 269

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

APRIL 28, 2021

If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Set up a quick consultation, and I’ll send you a free PDF version of my books. The post Is Content Marketing Becoming the New SEO?

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Martech

APRIL 10, 2024

He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. He has laid his foundation for CRM at Philips and Ericsson. Business email address Sign up now Processing.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Martech

AUGUST 9, 2023

In addition to consulting with many Fortune 100 companies, Juliet is an enrolled member of the Turtle Mountain Band of Chippewa Indians. followers) More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience Get MarTech!

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Marketing Insider Group

NOVEMBER 12, 2019

Just as e-commerce sites use AI to power their recommendations engines, event planning software has started using AI to assist planners by finding potential attendees, speakers, influencers, and topics, and suggesting optimal times and venue locations. Need Help with Content Marketing for Your 2020 Events?

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Need to get more from your customer marketing?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Let’s cut to the chase. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Stevens & Tate

APRIL 18, 2024

Budgeting : Effective budgeting entails the strategic allocation of financial resources across various marketing channels to ensure the highest return on investment (ROI). Proper budget management ensures that every dollar spent contributes to achieving broader marketing objectives and financial stability.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Sword and the Script | B2B

MARCH 23, 2021

It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. Even though we can see a potential end to the pandemic, event marketing won’t be the same for a long while still.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

Heinz Marketing

JULY 22, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Event marketing. Maybe you’ve been thinking about adopting a new strategy for a while? Content hubs.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders." They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Webbiquity

FEBRUARY 17, 2022

Using the knowledge and expertise of professionals can take your marketing success to the next level. Whether you are marketing to consumers or businesses, there are certain marketing methods that appeal to particular types of people. Get Creative With Campaigns. Image credit: Dominika Roseclay from Pexels.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. It’s as though B2C influencer marketing is selling cars, while B2B influencer marketing is selling kits from which you can build a car. Tom: Again, I’ve been focused mostly on those “big four” platforms. They might not.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Brandpoint

NOVEMBER 10, 2020

Read More: Why Your Website is a Lead-Gen Liability] Jen Gilhoi, Sparktrack Consulting I miss the amazing visuals and photography that comes from a high-energy in-person event. Post-event, I do what I’ve done for six years: create an engaging written event recap and drive post-event action.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

JANUARY 4, 2021

I found that one of the best ways to learn is to network and attend events with your peers and learn from fellow subject matter experts (SMEs). One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Lead Forensics

NOVEMBER 21, 2023

B2B companies can look forward to: New Markets: Sustainable products and services will open new markets. Consultancy Services: An increased demand for consultancy and advisory services in environmental compliance is expected.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

BOP Design

OCTOBER 7, 2020

B2B Marketing Will Never Be the Same. If you are an event marketing company or a convention center, you may be hoping for things to go back to normal. Contact us today for a consultation with our B2B marketing experts. Right now, and for the near future, every B2B company is more reliant on its website than ever.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. A: Digital marketing innovation will be driven by the fusion of business and technology skills within teams of marketing experts.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 82

Budget Programs Marketing Budget Broadcasting Conference 82

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. Set up a quick consultation , and I’ll send you a free PDF version of my books. Almost all the content I create fits under the umbrella of one of these categories.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

SEPTEMBER 26, 2023

For gatherings of almost any size, from weddings to corporate events, the company provides everything from furnishings, tents, and staging, to games, draping, and lighting. Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Hubspot

SEPTEMBER 2, 2011

We were honored to receive amazingly positive feedback on our presence, and the creation of our event strategy was based on those very same concepts we use for our online marketing every day. How else can you apply inbound marketing principles to your event marketing ? So what are those? Did you attend Dreamforce?

Hubspot 28

Hubspot Event Marketing Marketing Strategy Marketing & Strategy 28

Launch Marketing

FEBRUARY 14, 2024

Events or Conferences remain a solid traditional marketing tactic. 80% of marketers say they are one of the most critical marketing channels for achieving business goals. Check out these event marketing strategies to ensure yours measures up. Request a free marketing consultation or contact us today!

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

FMG Suite

JUNE 7, 2021

But you want to make sure your customer appreciation event doesn’t turn into a sales or consulting event. If you were invited to a customer appreciation event , you might be hesitant to accept because you don’t know the other guests. Client appreciation is a family affair.

Personalization 52

Personalization Class Communities Advertising Mediums 52