Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Personalization 115

Personalization Opt-out Conference CPA 115

Martech

JUNE 22, 2022

At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. But in de-emphasizing the next-best-action approach, Da Vinci differentiates the value it sets out to bring. Vivek Sharma. It’s called Da Vinci.

Campaigns 104

Campaigns Work Management Multi-Channel Marketing Management 104

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Part of my advice for marketers to “get out there” has included events and conferences.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Rev

NOVEMBER 1, 2023

Industry trends : Adapts quickly to emerging technologies, focuses on digital transformation and values customer-centric approaches. This analysis can help your company identify gaps and differentiate your offerings. Organizational structure : Flat hierarchy, cross-functional teams and agile decision-making processes.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Exo B2B

JANUARY 30, 2024

Both illustrate a tipping point towards a new era of innovation and digital transformation. For example, if you want to use your website as a communication tool, the concepts of brand image creation, positioning and differentiation still apply. We’ll be coming back to these similarities in more detail in a LinkedIn post.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

LeanData

OCTOBER 5, 2021

Each year, one of the biggest highlights is the annual OpsStars conference. . This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine, kicked off on October 5, and below are a few of the day’s highlights. The digital transformation of Sales is in full effect. Flow & Movement.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic. Since there are over 300,000 wealth advisors and 1.1

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 9, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic. Since there are over 300,000 wealth advisors and 1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. It’s clear that experience is the true differentiator,” Lucas said. “It Experience,” he said, “is the line between epic and epic failure.”.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Content Marketing Institute

JANUARY 12, 2018

One interesting opportunity I’ve seen of late is how a foundational content marketing strategy can act as a catalyst for the broader, integrated digital marketing effort. More and more, as marketing teams are reorienting themselves toward a digital transformation, we see the need for content to serve as the fuel. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Martech Advisor

OCTOBER 23, 2019

Phone calls and conferences have been swapped out for services like Facebook Messenger, WhatsApp, Viber, and Google Hangouts, and conversations are now continual and contextual, writes, Jeffrey Singman, Vice President of Product for Ribbon’s Kandy Platform. Context matters.

Advertising Channels 53

Advertising Channels Customer Satisfaction Brand Identity Branding 53

TaylorMadeIn KEW

JANUARY 27, 2019

Turned out (of course) that it was a sales call for an upcoming MarTech conference. Despite all the noise about cold-calling being ineffective, out-dated, and just downright WRONG in this digitally-focused era, it’s still an effective part of the marketing mix. I don’t have an issue with being cold-called like this.

Marketing & Strategy 71

Marketing & Strategy Marketing Management Cold Calling B2B Marketing 71

Hinge Marketing

JANUARY 29, 2020

In the coming decade, professional services firms will need to embrace this digital transformation as part of their business growth strategies. They will need to explore a wider range of digital channels such as video, podcasting, and research as content. The talent war shows no signs of abating.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Martech

MAY 9, 2022

It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. If you are entering an already established market category, your first objective should be related to positioning and differentiating the company and creating brand awareness. Here are some guidelines.

Startups 77

Startups Paid Search Agency Work Management Marketing Management 77

ClickZ

JANUARY 24, 2020

And despite their recent store closures, Nordstrom is actually doing better now after investing in digital initiatives. So, consistency in your brand image is important, but risk-taking and disruption will differentiate you from your competitors. Sephora’s customer success is digital-first.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Kaon

MAY 28, 2020

As companies turn to video conferencing for virtual meetings, briefings, and events amidst the COVID-19 crisis, these interactive applications have transformed sellers’ ability to effectively engage customers and communicate complex product and solution stories. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

MARCH 25, 2020

For B2B companies, we know that customer engagement is the key to conveying value, and, in particular, differentiated competitive value. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm . This metaphor applies to how marketers and sales leaders think about digital transformation. Local Events.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

chiefmartech

APRIL 24, 2018

it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. ” We could label the union of them go-to-market technology, customer experience technology, or digital transformation technology. Like the running of the bulls in Pamplona — an apt simile? —

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hinge Marketing

JANUARY 18, 2022

In many ways the discussion has become not whether to go digital, but rather how to do it successfully. The first source is recent studies by the Hinge Research Institute examining digital transformation in the professional services , changes in buyer behavior , and the practices of the fastest growing and most profitable firms.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

ClickZ

DECEMBER 10, 2019

Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line. From there, she went on to work in publishing at John Wiley & Sons for many years. This may require sunsetting certain products and merging others.

Work Management 83

Work Management Press Marketing Management CMO 83

Kaon

JULY 10, 2020

The only way to deliver an experience that is as effective is to use digital interactive applications that customers can drive themselves. The reason that customers go to conferences, tradeshows, and even sales meetings is to have some degree of active participation and personalized dialogue. Sales tools. Marketing tools.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Martech

NOVEMBER 17, 2021

Salvador Lopez, Director of Marketing, Americas at CMS provider Magnolia, was speaking at our MarTech conference. Digital maturity growth is a big factor among brands as well. The bigger picture points to digital maturity as the main differentiator — even more so than digital transformation.

Digital Asset Management 119

Digital Asset Management Work Management CMS Development Marketing Management 119

Marketing Insider Group

JULY 27, 2020

Howard took the concept to Gartner, became a VP and Research Fellow, and established the Gartner BI practice and a successful BI customer conference. What are some characteristics of leaders in BI today and what differentiates them from the other groups? As we say — the rest is history. — Fred M. Follow him @howarddresner.

Enterprise Management 217

Enterprise Management Work Management Marketing Management Conversion 217

Martech

SEPTEMBER 29, 2021

Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). I always try to step back and appreciate how radically different digital transformation makes everything. I’ve been to a lot of conferences. But isn’t it great that it’s there?

Account Based Marketing 102

Account Based Marketing ABM Paid Search Agency Differentiation 102

TrustRadius Marketing

APRIL 26, 2021

However, now even private conversations are all conducted over video conference or another collaboration tool. Digital Transformation. Digital transformation should mean something very specific. Broadly speaking, digital transformation means using digital-first technologies to make your business better.

Business 133

Business Bandwidth Digital Transformation Work Management 133

chiefmartech

DECEMBER 2, 2016

This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. It must embed “marketing” into its digital products (growth hacking).

Enterprise Management 87

Enterprise Management API Work Management Marketing Management 87

Conductor

MAY 20, 2022

After hosting a virtual conference for the last two years, C3 2022 was back in person—along with a live stream option—and better than ever. Here are some of the top takeaways, insights, and learns to implement from this year’s conference. How Customer Behavior Can Help Jump-Start Your Digital Transformation.

Enterprise Management 105

Enterprise Management SEO Work Management Lead Scoring 105

Heinz Marketing

JUNE 24, 2019

If your brand doesn’t stand for something that may be the differentiator. Started up out of New York and when I joined there was probably 500 competitors in that space. There’s probably 5,000 if you look at the lumascape now. There’s a lot of ways to do personalization these days.

Top of Funnel 76

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 76

Brandpoint

JUNE 19, 2023

Brand Differentiation and Positioning: Develop a strong brand identity and seek ways to differentiate products, services or brand positioning apart from competitors. Growing your company in a digital space can be incredibly difficult if you’ve been accustomed to conducting business in person for the history of your organization.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Heinz Marketing

FEBRUARY 25, 2019

He is one of the co-founders of the OutBound Conference , which we discuss but I started out asking, “Anthony, we’ve got to get the elephant in the room. It all went away and was replaced by account-based marketing and now what is being called the digital transformation of sales, which so far nobody can explain to me.

Sales Management 84

Sales Management Top of Funnel Cold Calling Conference 84

Porch Group Media

DECEMBER 11, 2019

Among the top challenges were growth in a slow economy, big data management, digital transformation and building a purposeful brand. Released annually at the spring MarTech conference, we’ve seen the marketing technology landscape chart grow year after year. Most Exciting Opportunity for 2019. Scott Brinker’s Martech Landscape.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Hinge Marketing

APRIL 23, 2018

This movement toward specialization makes sense for the platform developers, who want to differentiate their products from the tidal wave of competing products, and it makes it easy for professional services firms to find a suitable MA platform for their clientele. Firms that do not embrace digital marketing are falling behind.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

chiefmartech

MAY 9, 2017

Here at the MarTech conference in San Francisco , we just celebrated the 2017 Stackies & Hackies Awards. Here’s the complete deck of all Stackies & Hackies entries: 2017 Stackie & Hackie Awards competition at The MarTech Conference from MarTech Conference. The 2017 Stackies Winners. 2017 Hackies Winners.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Lead Ranking Planning 79

Bluetext

JANUARY 5, 2021

The pandemic only accelerated the digital transformation we sensed coming. This resulted in the rise of new digital platforms, virtual events, and interactions. Brands that break free from industry norms and traditional design templates can achieve this differentiation. Popular Platforms.

Forecasting 26

Forecasting Paid Search Agency Trends Work Management 26

chiefmartech

FEBRUARY 6, 2018

If you have not yet read Part 1: Digital Transformation , Part 2: Microservices & APIs , Part 3: Vertical Competition , or Part 4: Digital Everything , you might want to start there. This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward.

Marketing AI 63

Marketing AI Lead Ranking Work Management Marketing Management 63

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. For a conference with 5,000 people, it’s a different story. To differentiate this writing from a press release, don’t just talk about your own presentations. Discuss the major themes with your own spin.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146