Directive Agency

FEBRUARY 28, 2022

Look for high-value, long-tail keywords. . Once you’ve identified your ICP, you can write content to bring them to your site and move through the marketing funnel. It’s important to remember that you want quality traffic more than you want quantity.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

seo.co

NOVEMBER 1, 2021

You don’t need to have precise, real-world search volume data to make valid comparisons between various keyword phrases. As long as the estimates are pulled from the same sources with the same methodology, you should make solid business decisions on the information. Topic Clustering.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Scoop.it

MARCH 21, 2023

Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Transparency can be as simple as offering an online product comparison tool. To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. Don’t ignore long-tail keywords (longer, more specific phrases). But here’s the twist – you don’t always need to chase the big fish. Sometimes, less can be more.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Televerde

DECEMBER 1, 2020

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. You can gain leverage over competitors simply by producing content your buyers want – like product comparisons. SEO is important for meeting each visitor’s unique needs across the sales funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Content Marketing Institute

OCTOBER 16, 2018

Find the gray box, “Add comparison,” next to the topic name. Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. Add your topic to the search bar and hit “enter.”.

Long Tail Marketing 102

Long Tail Marketing Google Domain Keywords 102

chiefmartech

JUNE 4, 2023

Sharks, in comparison, kill about 10. In contrast, thousands of small companies can innovate like the wind and address a long tail of specialized customer needs — but individually they don’t have the market power to serve as a coordinating force for all the other adjacent apps in their space. Great White sharks?

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

seo.co

JANUARY 26, 2022

It offers keyword comparison, keyword strength graphs, in-depth keyword analysis, competitive analysis , related keyword suggestions, and more. Each tag has space for 20 characters, which means you can use long-tail keywords that go beyond basic one- or two-word phrases. Marmalead is one of the better options on the market.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Biznology

NOVEMBER 28, 2016

More recent versions of this comparison table would also include the so-called Generation Z, roughly defined as the one born in the late 1990s. We are all truly unique, each one of us a long tail of our own. He actually used much stronger words in his disagreement, and that passion made me pause.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

seo.co

MARCH 8, 2021

A comparison. Comparisons make for good featured snippets because they lend themselves to tables. Target long-tail keywords of at least six words. So if you target long-tail keywords and follow good SEO principles, you might rank as the premier answer to a common question. .

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. If you’ve drawn content marketing comparisons from the World Cup or any other marketing-related comparisons, feel free to let us know your thoughts in the comments section!

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

QuanticMind

JANUARY 24, 2019

That said, a common mistake marketers make is ignoring broad, unspecific phrases altogether when researching keywords, instead focusing entirely on long-tail keywords (phrases with three or more terms). Instead of ignoring generalized, high competition keywords, use them as a root to inspire related long-tail keywords.

PPC 53

PPC Keywords Top of Funnel Research 53

A Better Jones

JUNE 6, 2019

They also provide analysis from similar websites, pertinent to your industry, and you can gauge how well your site is doing in comparison with them. Long-tail keywords are also great idea-generators - when stuck trying to think up something new, stopping to consider what they mean can get your brain pumping with great, new ideas.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

DAGMAR Marketing

NOVEMBER 17, 2021

Get a good look at our comparison chart below and see for yourself. This is especially helpful for businesses looking to target long-tail keywords, which generally make up a majority of a company’s keyword searches. Pay-Per-Lead vs. Pay-Per-Click. Model Pay-Per-Lead Pay-Per-Click Proximity-based ? ? Flexibility ? ? Management.

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

Anyword

AUGUST 18, 2022

A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. In comparison, the keyword by itself or “[your chosen keyword’ near me” implies a more transactional intent. It’s also important to note how intent comes into play with your keywords. Who searches keywords like this?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Aberdeen

MARCH 30, 2020

Up to half your active market is out here doing research but you are not seeing them because: They are not reading reviews and comparison of you and your competitors. They are looking for information and answers across the long tail of the Internet: in peer-to-peer communities, on blogs, on small publishers that mostly go unnoticed.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

BenchmarkONE

APRIL 16, 2020

He researches online before buying and often takes weeks to comparison shop for large purchases. . With this long-tail strategy, you’re able to keep your prospects informed and stay top-of-mind so that when they’re ready to buy, your company is the one they think of. . Their household income is $95,000 a year.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Moz

FEBRUARY 28, 2021

Here's the desktop/mobile comparison: While mobile SERPs in STAT showed higher overall prevalence, the pattern was very similar, with a 9% day-over-day-drop on February 19 and a total drop of about 12% since February 10. Interestingly, there's been a 16% total drop since February 10, if we include a second, smaller drop on February 13.

Features 60

Features SERP Stats Long Tail Marketing 60

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Think of domain authority as similar to your site’s credibility score in comparison to competitor sites based on your site’s linking profile. Broad terms, such as “best dog breeds,” receive larger keyword volumes.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

DECEMBER 22, 2020

Solution: Best, reviews, integrations, comparison, top. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. Transactional: Demo, free trial, buy, pricing. Advertisers should avoid bidding on education keywords, and focus on solution + transactional.

PPC 101

PPC Work Management SEO Top of Funnel 101

Aberdeen

MARCH 30, 2020

Up to half your active market is out here doing research but you are not seeing them because: They are not reading reviews and comparison of you and your competitors. They are looking for information and answers across the long tail of the Internet: in peer-to-peer communities, on blogs, on small publishers that mostly go unnoticed.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Hubspot

JULY 7, 2020

To mitigate translation issues, Bujalska-Exner says, "It's important to do your keyword research in the target language so you can find the best regional opportunities for main and long-tail keywords.". For a technical comparison of ccTlds and international subdomain options, check out this guide.

Hubspot 101

Hubspot SEO Domain Content 101

Metadata

NOVEMBER 16, 2017

offering a CRM comparison guide works for consideration, less for awareness). Keyword mining is the process of mining “long tail” keywords from a broad campaign and creating an exact campaign/adgroup with those keywords. Let’s pretend that Mary downloaded a comparison guide from your landing page as part of your call to action.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Hubspot

JANUARY 29, 2020

They want to know what different kinds of software is out there, read reviews, and look up comparisons. Google will show you search intent and give you related topic ideas or additional long-tail keywords. If someone types in "best CRM," they're probably at the beginning of their research. Keyword Surfer.

Keywords 99

Keywords Paid Search Agency Google Ads 99

EMagine B2B Blog

APRIL 29, 2019

I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords tend to be longer, lower search volume keywords that can be easier to rank for and are typically more specific to your target market. Are You Producing SEO Friendly Content?

SEO 88

SEO Practices Best Practices Top of Funnel 88

KoMarketing Associates

SEPTEMBER 25, 2013

While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Golden Spiral

MARCH 28, 2019

Are you thinking about the right short and long tail keywords? If you think your forms might be too long, it’s time for your marketing and sales teams to work together and ask the important question — what information do we really need? Are you developing rich blog content for them?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Moz

MARCH 14, 2019

So it could be things like "Seattle Sounders news" or "Seattle Sounders stats" or a comparison of "Portland Timbers versus Seattle Sounders." 3–6 months: Begin to rank for things in the long tail of search demand. These are two soccer or football clubs in the Pacific Northwest.

SEO 73

SEO Top of Funnel Marketing & Strategy Long Tail Marketing 73

Biznology

OCTOBER 14, 2013

The keyword tool measures up to six months of historical data and is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data. How would you also like to see a side-by-side comparison of those keywords to your competitors?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

The Mx Group

JULY 25, 2018

Demand generation has a long tail, and it can take years to achieve ROI. When it comes down to it, success isn’t about picking a winner in the demand generation vs. lead generation comparison; it’s about making the two work together. But results won’t happen overnight. And remember that demand generation is not lead generation.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Lead Generation Demand 91

Moz

SEPTEMBER 21, 2020

Your brand’s search visibility is the percentage of clicks that your website gets in comparison to the total number of clicks for that particular keyword or group of keywords.

SEO 85

SEO Top of Funnel SERP Content 85

MeetingOne on Webinars

AUGUST 27, 2019

In today’s world built on search engines, your webinar title must utilize highly visible keywords (or long-tail keywords) to be picked up by Google. “ Bridge the Distance: Addressing Challenges of Virtual Teams ” hit upon an important, long-tail keyword for our SEO visibility: “challenges of virtual teams.”

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

Lake One

AUGUST 25, 2020

They typically use long-tail keywords and phrases when they search instead of directly searching for a specific product or solution. This applies to almost every Google Ads strategy but much more in a B2B Adwords strategy because the B2B buyer tends to do a lot more comparison shopping and research than a B2C buyer. .

Adwords 52

Adwords Google Marketing & Strategy B2B 52

Moz

JANUARY 24, 2019

In the end, after combing through 40,977 SERPs, we made roughly forty-million word bag comparisons. Not only are PAA questions excellent long-tail additions to your keyword set, they’re also a great resource for content inspiration. What we found Ultimately, there’s not a lot of overlap happening with our four features.

SERP 51

SERP Features Long Tail Marketing Keywords 51