Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

SpotMe Blog

JUNE 28, 2023

For hybrid events, vFairs offers seamless integration between in-person and virtual experiences, enabling the live-streaming of sessions, real-time engagement through interactive tools, and robust networking opportunities for all attendees, irrespective of their physical location. Looking for more info about the best Boomset competitors?

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

The ROI Guy

APRIL 26, 2016

At each event, the assessment is run from tablets and laptops to collect responses, show comparisons, spark engagements and fuel consultative discussions. The assessment tool is also being leveraged for post-event marketing follow-ups, to keep customers engaged in the FinTech 2020 dialogue, and get sales reps more follow-up meetings.

Comparison 40

Comparison Advertising Benchmark Digital Transformation Marketing Prospects 40

The Point

AUGUST 23, 2016

For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee. Registering for a Webinar or virtual event, by comparison, is an easier decision to make because the commitment is inherently less. Indecision is the enemy of a successful event marketing campaign.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Attendify

MARCH 2, 2021

For those looking for the right collaboration solution when planning an event, or sponsors participating in an event, comparison tools, like this Talkdesk and RingCentral comparison blog post, can be very helpful in finding the best fit.

ROI 50

ROI Work Management Marketing Management Comparison 50

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Field Marketing. Global Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

SEPTEMBER 24, 2018

It’s why event marketers send out dynamic email invitations to “stop by the booth, [prospect’s name]!”. They’re comfortable with their capacity and competence and, in turn, welcome comparisons to the competition. Comparisons are a form of proof, which makes them incredibly persuasive. In fact, they encourage it.

Copywriting 75

Copywriting Trigger Marketing Comparison Banner Ads 75

SpotMe Blog

AUGUST 30, 2021

Event planning—whether virtual or in-person—comes with surprises. Ben Goldstein, the head of Content and Communications at Nutshell , talked about just that on The Event Marketing Show. We’ve dealt with some crazy stuff,” Goldstein said of a time in 2020 when they had a speaker drop out on the day of the event. “We

Webinar Metrics 52

Webinar Metrics Conference Internet Marketing Planning 52

Vidyard

FEBRUARY 2, 2017

How are you doing in comparison to your peers? Recently, we spent hundreds of hours analyzing video marketing statistics from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

How are you doing in comparison to your peers? And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

KoMarketing Associates

FEBRUARY 9, 2016

MarketingProfs: B2B Marketing Forum. Ingersoll Rand: SEMA 2011 product comparison. Event Marketing. What better way to promote your event than with a fun video set to music? Bright Bulb Award Winners. SXSW: TOMS brand Blake Mycoskie: The Future of the One for One Movement. We all want to join the party!

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Onalytica B2B

JANUARY 30, 2018

Additional validation includes the relative comparison of influencers to other influencers. Influencer Marketing is a billion dollar plus industry and competition is growing as fast as opportunists seeking to monetize. ” 5) Incorporate influencer marketing into your wider strategy.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

KoMarketing Associates

JANUARY 22, 2015

For larger content marketing campaigns, such as tie-ins to an event marketing program or research report, the identification of publishing platforms takes on a third level of complexity. Blog posts, landing pages, and the distribution of third party communication from multiple content marketing assets, must also be considered.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Adobe Experience Cloud Blog

JUNE 13, 2013

For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. But, we have found that lead interest differs per track. Would love to know if anyone else is nurturing by interest and how your tracks are performing.

Lead Nurturing 48

Lead Nurturing Marketo Click Rate Thought Leadership 48

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Attendify

AUGUST 28, 2019

So, rather than asking what it will cost in time and money to make an event tech change, consider what it’s costing you now to keep things as they are. Preserving the status quo may end up causing a type of long-term pain—the erosion of your attendee experience—that pales in comparison to the inconvenience of integrating a new system.

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

Hubspot

NOVEMBER 6, 2014

3) Peer Comparison. Peer comparison is connected to the theory of social proof , which is the positive influence created by finding out that other people are doing a certain action. This peer comparison should encourage both the downloading of the offer but also social sharing. What This Means For Marketers.

Peer-to-peer 28

Peer-to-peer Social Marketing Buyer Personas Paid Search Agency 28

Hubspot

MARCH 20, 2014

Kivi Leroux Miller''s 2014 Nonprofit Communications Trends report also found that nonprofit communicators spend most time on enewsletters, Facebook, and event marketing. By comparison, VerticalResponse found in late 2012 that 43% of small businesses spend at least 6 hours per week on social media.

Social Media 28

Social Media Spending Social Marketing Media 28

Webbiquity

JANUARY 24, 2011

Billing itself as a “keyword analysis and comparison engine,&# Qirina is a simple but useful SEO evaluation tool that helps users understand a site’s position in the keyspace, assess the quality of the site’s on-site SEO, and identify competitors in search.

Social Media 100

Social Media Tools Buzz Media 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Martech

OCTOBER 7, 2022

However, be sure to give the same list of capabilities to each vendor to facilitate comparison. Set up demos with those vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Decide whether or not you need to engage in a formal RFI/RFP process. This is an individual preference.

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Marketing Insider Group

JANUARY 26, 2021

The key is to create content that genuinely helps your buyers understand your industry like product comparisons, tutorials, infographics, and videos. Make sure a portion of your marketing budget goes to this valuable strategy. Traditional Marketing Channels. Content Creation. Study the competition and do better.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Hubspot

NOVEMBER 1, 2012

For instance, if we were to evaluate how useful this blog post is to our audience in comparison to other blog posts, we might start with a question like, "How often do you read HubSpot's blog?" Begin with a brief introduction that motivates survey respondents to complete the survey. Then we'd get into more nitty-gritty, specific questions.

Customer Surveys 28

Customer Surveys Planning Response Rate Lead Scoring 28

Hubspot

FEBRUARY 8, 2011

For this snapshot, we give you a comparison of Twitter mentions two days before the Super Bowl and right after. Is this just data for the sake of more data, or should big event marketing be put to the same measurements as everything else? Free Download: 101 Marketing Charts and Graphs. Is that good ROI?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

For this snapshot, we give you a comparison of Twitter mentions two days before the Super Bowl and right after. Is this just data for the sake of more data, or should big event marketing be put to the same measurements as everything else? Free Download: 101 Marketing Charts and Graphs. Is that good ROI?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., At first glance, this page comes across as fairly simple (especially in comparison to the last few examples listed above). But that’s not a bad thing.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

SendX

OCTOBER 8, 2020

Good for event marketing. Not for advanced marketers. Read in-depth feature by feature comparison between SendX and Mailchimp. They pointed me to the G2 Crowd comparison since they didn’t want to give biased feedback. Built-in features for getting higher open rates. Doesn't have many pre-built templates.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Hubspot

MAY 16, 2012

And while you're reading, ask yourself whether you're guilty of any of these warning signs of a cringeworthy marketing presence. 20 Hints That Your Marketing Stinks. 15) Incomparable Comparisons: Sean is spot on to say that TV and internet advertising are two different beasts.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Sword and the Script | B2B

NOVEMBER 24, 2020

Getting people to attend such events is a challenge – and a survey of 200 B2B professionals by PathFactory and Heinz Marketing provides some benchmarks: 44% of respondents said they get attendance rates of 26-50%. Those numbers look pretty good to me by comparison. Anyone that’s ever worked in event marketing knows this is true.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Single Grain

APRIL 22, 2021

So, before locking in on any specific product, research the keywords around it to know who you’re up against: Simply find the relevant keywords and pay special attention to those with purchase intent — these are usually review- and comparison-focused search queries such as “best reporting tools” or “brand name vs. another brand name.”.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Content marketers can include embedded videos or podcasts, links to additional content or quick ways to request a demo or register for a webinar.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Single Grain

SEPTEMBER 22, 2022

Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. Campaign comparison. Email marketing automation. Real-time performance monitoring. Rich message composer. Extensive app integrations. Pricing: 14-day free trial. Price varies depending on the needs of your business. Landing page editor.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Single Grain

MAY 12, 2020

And yet, despite the obvious potential of video marketing, a lot of companies are still sitting on the sidelines. Many marketers believe that it's easier to produce blogs, case studies and even white papers. In comparison, the concept of regularly rolling out fresh, unique video content is a daunting prospect. 6) Presentation.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Lead Liaison

AUGUST 7, 2019

This person could provide an unbiased opinion of what’s working and what’s not, especially in direct comparison to the other booths. Find your show organizer contact and ask for their input on your booth. You can take that information and build on it for the next show. . Invite customers in attendance to your booth.

Work Management 48

Work Management Marketing Management Trade Show B2B 48

Hubspot

SEPTEMBER 10, 2015

Photo collages can be great, whether it's to show a comparison (like a before-and-after series) or to highlight multiple photos from the same event or theme. If it bugs you to see a photo that's slightly at an angle, then this app is well worth the two bucks. Image Credit: fltr. 7) InstaCollage. Free | iOS only.

Video Marketing 28

Video Marketing Best Practices Mobile Advertising Comparison 28

SpotMe Blog

MARCH 2, 2023

Pro tip: If you decide to send out pre event survey questions in the form of a knowledge quiz, send out the same questions in your post event survey. The beauty of this is that you get a valuable comparison point, so you can measure how much attendees learned or whether they enjoyed your event more or less than expected.

Customer Surveys 52

Customer Surveys Lead Scoring Lead Ranking Buzz 52