Remove Companies Remove Lead Remove RSS Remove Twitter

Trending Sources

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right?

How to save Twitter

grow - Practical Marketing Solutions

Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. Therefore, the #1 way to drive blog traffic, and more sales leads, is to ensure that 1) the title of each post is optimized for search, and that 2) the language drives interest and engagement.

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. 10 Helpful Marketing Uses of RSS Feeds.

RSS 8

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011.

7 lead segmentations to beautify your lead nurture program

Reachforce

Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. 7 lead targeting and segmentation ideas to get you started on a beautiful program. Previous lead behavior. Lead Nurturing Marketing Automation lead nurture lead segmentation

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential ? Blog RSS Feed.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content.

5 Ways for B2B Companies to Engage on Twitter

Social Media B2B

Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company can leverage two-way communication. The beauty of Twitter is its mobility.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Edelman company. Subscribe: iTunes | Android | Email | RSS.

PR 71

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales?

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? Too many managers expect instant leads.

B2B Twitter Reseach Report Uncovers “Secret” to Success

B2Bbloggers

Over the next few posts, I’ll present and expand upon some of their key B2B Twitter Research Report findings. To start, BtoB discovered that: B2B companies who invest in using Twitter for business marketing and use it more frequently, experience greater success and satisfaction with Twitter.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Happy New Year!

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).

RSS 21

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my Social Media Strategies for Business LinkedIn Group to find out what others use. I asked my 2,500 group members: What Twitter client do you use for business ? The leading client in the poll as I write this blog? Initially built for internal agency use, we can now say that HootSuite is the most popular Twitter client in 2012. Twitter

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter.

Professional and Corporate Twitter for B2B – Best Practices.

B2Bbloggers

If you manage a corporate Twitter account, do you also maintain a separate “professional you” account? How to avoid a Twitter burnout? Join fellow B2B marketers for a discussion on Twitter best practices, tips and advice! Author: Ksenia Coffman | Website | Twitter Ksenia is sr.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX.

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Every time we talk about it, we have an endless argument that leads nowhere.”. I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing.

Media 52

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor for predicting Facebook’s future revenue growth starting this time next year.”

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers.

Click 67

No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Lead generation needs to be a stated goal of a company’s social media program.

PR 18

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Twitter’s new partnership with the National Football League. Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Click here for the show’s RSS feed – for Android listeners. How to save Twitter. So much going on today!

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry.

Tools I use to amplify social campaigns

Biznology

Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends.

48 Ways to Measure Social Media Success

Webbiquity

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. company website, newsletters, syndication sites). Number of RSS subscribers (regular readers). Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Number of company followers. Page views (of LinkedIn company overview).

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

It’s surprising how many B2B companies still overlook this key task. This includes having your company’s social media links included in every employee’s email signature line. Have branded wall paper for your Twitter profile.