Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. I’ve seen plenty of marketers baffled when readers don’t convert to customers. People won’t sign up for your newsletter unless you prompt them to do so. Disclosure: Marriott is a Contently client.

Brand Identity 167

Brand Identity Branding Content Advertising Agencies 167

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

BenchmarkONE

MARCH 18, 2021

They are often competing with companies that have much higher budgets and employee power. . But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. The more publicity your community gets, the more successful local companies can become.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Parse.ly

JANUARY 22, 2019

And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. An actual connection with the audience will make or break media companies going forward. Without a doubt, consumer engagement needs to top publisher strategies for 2019. Imagine such a world!

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. That day, he made our customers the heroes of the stories he told , as my friend Ann Handley loves to say. Build the business case.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Webbiquity

OCTOBER 16, 2018

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. And your product or service may be exactly what they need to solve it. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. I’ve seen plenty of marketers baffled when readers don’t convert to customers. People won’t sign up for your newsletter unless you prompt them to do so. Disclosure: Marriott is a Contently client.

Brand Identity 114

Brand Identity Branding Content Advertising Agencies 114

Content Standard

FEBRUARY 22, 2017

From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently.

Mobile Marketing 46

Mobile Marketing Newsletter Planning Mobile Advertising 46

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Convince & Convert

AUGUST 27, 2015

You read the newspaper or a magazine. Your customers? While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

BenchmarkONE

MARCH 18, 2021

They are often competing with companies that have much higher budgets and employee power. . But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. The more publicity your community gets, the more successful local companies can become.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

They are often competing with companies that have much higher budgets and employee power. . But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. The more publicity your community gets, the more successful local companies can become.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. There is publishing as we know it.

Top of Funnel 64

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 64

Content Standard

FEBRUARY 12, 2019

” John Bucher, mythologist and narrative strategist, believes “immersive storytelling and location-based experiences will draw customers to brands like never before” because people crave the experiential. ” Cohesive Marketing Can’t Be Online-Only. It’s why many brands continue to publish actual magazines.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Content Standard

JUNE 4, 2015

To survive in digital publishing, magazines and newspapers have had to develop new products that enable their editorial teams to scale content creation, monetize their massive audiences, and take advantage of the up-and-coming social platforms where potential new readers spend most of their time online. Business Insider.

Product 40

Product Media Work Management Custom Publishing 40

PureB2B

AUGUST 25, 2021

Social selling is a sales approach that incorporates building relationships with customers into the sales process. Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. The Basic Principles of Social Selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. The effort outperformed all the company’s expectations.

Advertising Agencies 76

Advertising Agencies Examples Paid Search Agency Lead Ranking 76

Content Marketing Institute

NOVEMBER 5, 2017

While you have many use cases for your product or service, that thinking isn’t helpful. If your product or service caters to many audiences, then it’s your job to cater your content to them. If you didn’t need to make money but wanted to help your customer, what would you give them? You need to be specific. Click To Tweet.

Psychographics 110

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 110

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Inbound marketing centers on a new way of thinking about customer relationships and sales. Blogs, SERP, social media, and newsletters people sign up for are common examples of this.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? The length, design, tone, and general quality of the content they’re publishing. How they’re generating traffic and focusing on converting that traffic into paying customers. I’ve been there. And it sucks.

Planning 110

Planning Content Work Management Custom Publishing 110

ClearVoice

APRIL 15, 2021

Earned media is when a member of the media discusses a product, individual or company through their preferred media. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Earned media is created and published by a third party, like a reporter, influencer, or customer.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Customer stories. Newsletters. Content marketing manager Elisa Gabbert from the online advertising company WordStream was bored with the content her team was pushing out. Behind the scenes is a pharmacy delivery service.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Scoop.it

JUNE 1, 2021

Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Reposts make social media feeds lively, bright, inspiring, and closer to average customers. However, in Stories Puma actively shares posts by its customers.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Apple could create an aggregation site to pull in blog posts and reviews about the product.

Aggregators 100

Aggregators Blogger Media Curation 100

ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

Newsletter 96

Newsletter Marketing & Strategy Work Management Opt-out 96

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Valasys

MAY 6, 2021

Doesn’t matter how long you’ve been running your business, virtual marketing can prove to be an essential part of your business, and it drives new customers to your business to help you get the best bang for your buck. The followers are also served with new products or company announcements. Email Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. Lay the groundwork for deeper customer relationships. Click To Tweet.

Marketing Automation Services 109

Marketing Automation Services Work Management Marketing Management Paid Search Agency 109

Content Standard

JANUARY 23, 2018

“It extends beyond a financial product-based relationship.” “Create strong content that makes sense within the context of the goal—what you want your customer to get to—that action step, whether it’s opening an account, buying a certain product, or giving an email address,” Lorenzo says.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

KEO Marketing

MAY 4, 2017

You must operate your content marketing strategy like a publisher operates her magazine. In terms of blogging, when B2B companies post blogs 11 to 20 times per month, they generate almost three times more traffic over B2B companies that never post or only post a couple of times a month. Come up with a plan.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59