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The Battle for Customer Attention Starts With Company Culture

B2B Marketing Insider

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising.

How 3 U.K. Companies Became High-Class Publishers


brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. While U.K. and U.S.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. It’s clear to me that the best B2B companies are taking their blogging to the next level. Publishers?

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging?

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4 ways Danish companies can nail B2B marketing in English

Integrated B2B

We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Hire specialist writers into your company. Combine your company’s experts with external writers .

How Publishers Can Use Digital to Push Print Sales


Publishing revenues may be moving online , but that doesn't mean print is dead. The bottom line is that print is an untapped revenue opportunity for today’s media companies. Use Online Data to Come Up With Print Product Ideas.

7 Hot Apps That Will Skyrocket Your Productivity at Work


Let’s say, for example, you see someone in a magazine sporting a jacket you really like. Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint.

How To Think Like a Publisher


In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. Traditional publishers understand what their audiences want, and cater content accordingly.

The Soft Edge; where great companies find success

Your Sales Management Guru

Where Great Companies Find Lasting Success. This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. He was recently ranked for the third year in a row by Top Sales World magazine as one of the Top 50 Sales & Marketing Influencers for 2014.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! In some ways, this book is an update of my first book, The New Influencers , which was published more than five years ago. Most customer attacks don’t go viral, but they can be effective even without big numbers.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Magazine about a coming revolution called “desktop publishing.” I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet

Brand Publishing in Action: Spotlight on Lincoln Electric


What is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. Manufacturers as Brand Publishers.

The Battle For Customer Attention

B2B Marketing Insider

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” It used to be so easy.

Publishers: Thinking of Incorporating Ecommerce Into Your Business?


As our 2014 Digital Publishing Benchmarks Report points out , digital media companies are operating in a volatile time of transition and discovery. Consequently, Media companies are also facing option overload, with options spread thin across multiple channels.

Don’t Run A Railroad: Why Publishers Need to Think Like Marketers


There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines.

Need Some B2B Blogging Inspiration? Check Out These 10 Companies


They''re the kingpin of customer communication, and the cornerstone of B2B campaigns. This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch).

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Content marketing makes marketers the new publishers–and vice versa


Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. To do that, marketers have been forced to become publishers.

Brand Publishing in Action: Spotlight on Lincoln Electric


What Is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. Manufacturers as Brand Publishers.

Contently Included on Inc. 5000’s Fastest-Growing Companies List for Second Consecutive Year


Exactly one year ago, I published a post about Contently making the 2015 Inc. 5000 list of America’s fastest-growing companies. ’s last list: We acquired a company and enhanced our technology. We won awards for the Contently platform , our content , and our company culture. We published “ Content Methodology: A Best Practices Report ,” a summary of what we’ve learned about content marketing from six years in the industry.

Why Media Companies Are Struggling (And How Inbound Can Help)


Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling.

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Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

6 "Boring" Companies Making Amazing Content


Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. McKinsey & Company. Creating beautiful, interesting content isn’t just for B2C brands or publishers.

Manufacturing Marketing Ideas: From Brand Awareness to Brand Publishing


In an industry ruled by specs and regulations that require your products to ‘fit in’, it can be difficult to come up with manufacturing marketing ideas to help your company stand out. Put yourself in your customers’ shoes —and solve their problems through a compelling story.

3 Ways Your Company Is Screwing Up Its Digital Marketing


Let’s get this out of the way: you have an awesome company. Your products and services are top-notch, your employees are dedicated and knowledgeable, and your leadership team is second-to-none. Start Transforming Yourself Into a Media Company. Listen: we need to talk.

Unify Your Publishing Database to Turbocharge Your ROI


Publishers have faced several challenges with the explosion of digital media over the past ten years. Many companies have their print magazine subscriber data files in an in-house fulfillment management system or an outside fulfillment house.

The Best Content Marketing of February: 7 Brands That Mean Business


Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. All brand publishers have to start somewhere; the trick is to commit and start executing.

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Modern B2B Marketing

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. marketers have obtained at least one new customer through LinkedIn.

‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data


the publisher of the most iconic magazine covers of the 20th Century, is in the business of sending shockwaves throughout the media. As a media company, Time Inc. to learn more about the relationship between data and content inside the company. During our interview, Hammerman touched on the impact of targeting, why artificial intelligence could help publishers, and what advantage Time has over Facebook and Google. and other publishers? Time Inc.,

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.”

Social media zombies and the 2 percent solution

grow - Practical Marketing Solutions

I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. But it occurred to me that some of my long-held beliefs about keeping customers happy have expired. The company was shipping 2 million units per month.

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. During that time you’ve got a mix of the old and new product on the market.”

The Loss of Content Distribution: What’s Happening and What Media Companies Can Do


Media companies are beginning to experience something that is akin to a hypothetical zombie apocalypse. Audience fragmentation is the new norm , and media companies are struggling to hold on to their audiences. Use this data to create new advertising offerings for your company.

The 2011 #Nifty50 Top Twitter Men Reprise


Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. Case studies and customer testimonials. Published in ‘04 but still super-relevant.

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Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

Shortly after this announcement, the company launched a magazine-style site called Coca-Cola Journey. Does that sound like a soft drink company website? A negative post about the company on their own site? Is Coca-Cola still a brand publisher? By Mark Schaefer.

The new “liquid” model for content marketing strategy

grow - Practical Marketing Solutions

There is an expectation that your content will be published and discovered everywhere.” Channels like TV, newspapers, and magazines had knowable reach and demographics. This is a business that spends mightily to build brand recognition for their products.

Is Social Media the New Cold Call?

Sales Intelligence View

Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts.