Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. The RSS feed is: [link]. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Personalization 136

Personalization Skype Brand Identity Branding 136

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Microsoft news RSS feed. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information. 50+ On-demand DNS and network tools. Hanley archive.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. This white paper aims to change that perception of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 143

Social Media Activities Media Skype 143

Chris Koch

JANUARY 22, 2010

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above. What do you think? startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. First, here’s what we do as part of monitoring: Track conversations about your company. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Industrial Marketing Today

MAY 21, 2010

This is “social proof” and is how you begin to build a community around your business blog. Entice them to continue receiving regular communications from you by offering a free white paper or a special report. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. You have to subscribe to the blog via RSS, but it’s worth it. Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Online Marketing Institute

FEBRUARY 22, 2011

iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. I call this CFO-driven marketing planning.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Buzz Marketing for Technology

JUNE 27, 2008

The all papers presented at the Special Track are available at: [link]. I have been using Netvibes for more than a year now and similarly to the use case in the presentation I have tailored my start page to fulfill my needs in certain contexts (trips, translation tools, tech news, community and collaboration). White Papers.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. As a way to gain additional, organic links, those included in the list can show off their inclusion with a community badge.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

JANUARY 4, 2011

White papers? Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc., What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

You can follow any responses to this entry through the RSS 2.0 They also really understand online community building. Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization “We chose Gossamar because we need a partner that really understands online sales lead generation and management.&#

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Derek has presented to audiences for Business Wire, Microsoft, Bentley College and is active in a range of New England communities supporting online marketing.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

OCTOBER 2, 2020

I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. I asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. We shared tips and tricks and created a sense of community with our authors. Step 6: Extending the community.

Ad Building 326

Ad Building RSS Lead Ranking B2B Thought Leadership 326

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community. White Papers. Thanks for being part of the FOLIO: community. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things).

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community. White Papers. Thanks for being part of the FOLIO: community. Paper Merchants. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Conversion actions are not all created equal (e.g. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site. Need to … noodle on it a bit.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Oktopost

OCTOBER 26, 2020

Community management and audience engagement. RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva. Content suggestions, built-in content library storage and RSS Feed posting tool. High-quality white paper reports generated from the platform.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

OCTOBER 29, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

ClearVoice

DECEMBER 19, 2018

Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed. Most social media marketing solutions have an option that allows you to add your blog’s RSS feed to automate the steps of adding new blog content to your social sharing schedule.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Marketing Insider Group

OCTOBER 22, 2014

It was soon after this, that they changed the name to Business 2 Community, and I joined as a co-founder to try and help make this little side business take off. (I Business 2 Community built an entire media company using an army of volunteer contributors. We shared tips and tricks and created a sense of community with our authors.

Ad Building 100

Ad Building RSS Blogger Curation 100

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. This white paper aims to change that perception of them. It is definitely worth a visit.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JUNE 29, 2012

The RSS feed is: [link]. So, Evan is the Head of Community at UserVoice.com. Evan, why don’t you talk to us a bit about UserVoice and what it means to be the Head of Community at UserVoice. So we use UserVoice at Argyle for our customer feedback community. Yeah, I’m not part of that community.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now. Click the play button to listen here: Download the audio file: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now. Click the play button to listen here: Download the audio file: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114