ClearVoice

JULY 17, 2023

In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact. With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Facilitating Growth Content marketing can catalyze growth for finance startups. You also need a story.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. The Verdict on Social Distribution for 2019.

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Asia MarTech Society Established in 2018, Asia MarTech Society is a community/association that connects MarTech players and industry stakeholders in Asia.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Hubspot

FEBRUARY 24, 2022

Raising startup funding is one of the most exciting, challenging times for a company. If successful, the startup has the capital to continue building its products or providing new features to customers. Fortunately for entrepreneurs, startup funding is at an all-time high. How Startup Funding Works. The downside?

Startups 78

Startups Work Management Tips Paid Search Agency 78

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. This is particularly important, given that just 10% of startups actually succeed. Lead Generation Ideas for Startups. Free startup listing. Host a webinar to get new leads.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Convince & Convert

JULY 7, 2014

Captora.com CloudPeeps – Remote Community Management My newest investment, CloudPeeps (I think) is the right idea at the right time. offers quite literally the easiest way to create and distribute training for anything. It’s a game-changer for B2B. Second, the product is outstanding. I use Lesson.ly

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Hubspot

MARCH 5, 2024

Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. Let Community Drive The Product You might think building a media network and a fintech startup are completely different beasts, but in Beatriz’s case, they’re actually quite similar. Community before product. Her mantra?

Companies 66

Companies Startups Communities Newsletter 66

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. This is crucial because your startup simply can’t win without marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

chiefmartech

JANUARY 14, 2023

Decentralization and permanent, non-replicable digital assets will enable very different kinds of organizations, business models, communities, and economies that are natively aligned with the rise of AR/VR and Composability. Many, many startups — with a spectrum of outcomes from spectacular successes to dismal failures. But they will.

API 136

API Software Startups Mobile Marketing 136

Contently

MARCH 11, 2020

And you’ll want to discuss distribution so everyone is comfortable with how to share the finished product. The Herschel marketing team mentions Hootsuite, but they … remain primarily focused on the appreciation they have for their social media community.” But go out of your way to distribute it as well.

Case Studies 210

Case Studies Case Study Studies Paid Search Agency 210

MKT1

JULY 13, 2023

This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. Includes a breakdown of the skills you need to learn to be a modern marketer–or the skills you need to hire for when bringing on your early marketers at startups. Part 2: Why marketing orgs need to become more like product orgs.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Albacross

MAY 21, 2019

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate. Distribute your content. Limited resources.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

MKT1

OCTOBER 24, 2023

42 Agency - Demand Gen & RevOps 42 Agency is a trusted growth partner for B2B SaaS companies—including startups in the MKT1 Capital portfolio. Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets. Sales-led startups typically do this in conjunction with some inbound.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

MKT1

MAY 20, 2024

Allyson is a marketing leader, startup advisor, and author of “Standout Startup.” Now she advises early-stage startups to launch effective go-to-market strategies. Both help our SaaS clients complement search-focused content and increase distribution opportunities to create well-rounded organic growth strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. We invest value-add checks in startups with “go-to-market viability” across industries. We’ve invested in 14 startups over the last year including Anrok , Pocus , Plain , and Vori.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. They also allow its community to ask questions for Jan-Erik’s team to investigate.

Research 68

Research Startups Comparison Storytelling 68

Hubspot

JUNE 14, 2021

In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities. You can take various routes to fund your startup, but if you're on your own when it comes to financing, seeking grant funding is a great start.

Tips 97

Tips Business Startups Small Business Marketing 97

Martech

MAY 3, 2022

COVID-19 had produced initial consternation in the marketing tech community. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. What conclusions do they draw from this?

Marketing Management 109

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 109

Contently

APRIL 9, 2018

” In the content marketing community, this phrase is our version of “there’s no place like home.” Startups are often much better at building content marketing programs than larger competitors because of this freedom. “Content marketing is a marathon.” Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

” In the content marketing community, this phrase is our version of “there’s no place like home.” Startups are often much better at building content marketing programs than larger competitors because of this freedom. “Content marketing is a marathon.” Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Velocity Partners

MAY 8, 2024

If you have the distribution channels, united marketing and sales organizations and effective partnerships, you can take a sizable share of the market. That feels like audience building or community building. How do memory links build communities? And that is really the whole idea behind creating a community.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. They also have an active community at clay.com/slack. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

chiefmartech

JUNE 4, 2023

It was open source communities. “Plainly put, [the open source community is] lapping us,” the Google memo stated. million subreddit communities. See, all those small companies, startups, and individual innovators have a ton of choices of existing and emerging platforms on which they can place their bets.

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

Tomorrow People

OCTOBER 24, 2017

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Oktopost

MARCH 18, 2021

He currently focuses those specialties within the Microsoft Dynamics 365 community, helping partners and marketers get the most value from the platform. He marries his large, public-company experience with that from high-growth startup environments. Mike also currently serves as an Advisor at MessageGears and Board Member at AchieveIT.

B2B Thought Leadership 62

B2B Thought Leadership Emarketing Thought Leadership Lead Ranking 62

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. ” But that’s the truth, you need to pick channels that will work for your startup specifically. ™) trap. ™) trap. It turns out there’s a lot to say here, so it’s now 3 parts!

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

chiefmartech

DECEMBER 1, 2020

Distribution chains. Within these networks, participants can connect, communicate, share content, and tap collective contributions of information. They form digital communities and affinity groups — and specialized subgroups within them. Partitions — modular design of responsibility pods for distributing leadership.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

MKT1

JULY 19, 2022

This newsletter is part of a series I’m calling “Content as a Product” This first post is about creating content, the next post is about content roadmapping, and the final post is about distribution. How do they like to be communicated with? What communities are they in? How do they buy products?

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Hubspot

SEPTEMBER 22, 2015

However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that "cloud-based software accounts for no more than 15 percent of the value of the total software market," but this distribution is quickly changing, according to Altos Ventures. This is great news for SaaS startups. million ARR run rate.

Startups 28

Startups Marketing & Strategy Marketing Strategy Lead Ranking 28

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. The upshot?

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

ClearVoice

JANUARY 13, 2022

Unfortunately, those who are a part of marginalized communities came into the pandemic with less access and support than their counterparts. The grant is in partnership with the NBA, WNBA, and NBA G League, and minorities, women, immigrants, and members of the LGBTQ+ community are eligible to apply. The Black Founder Startup Grant .

Resources 52

Resources Business Allocation Paid Search Agency 52

Hubspot

FEBRUARY 6, 2019

Customers get an ever wider set of capabilities, while developers get an ever wider audience they can distribute their apps to. We connected our platform partners, agencies, and startups. Some of the most valuable opportunities we can offer platform partners are connections with programs and communities across HubSpot.

Marketing Automation Services 76

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 76

MKT1

FEBRUARY 12, 2024

They build strategies for your startup’s specific needs and understand the value of both fuel and engine. There are some ownership gray areas between product and marketing , especially at startups with self-serve and product-led growth motions. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Valasys

FEBRUARY 10, 2023

Content marketing is vital for startups since it helps them gain more clients. Reaching your target audience can be accomplished through content marketing for startups. Businesses now develop and distribute the information consumers need because relevant content is the norm rather than the exception in our time.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Outgrow

SEPTEMBER 12, 2022

Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. You can build a community around your brand and step up your demand generation strategy. Facebook Community – Dave Gerhardt’s Exit Five Community.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Content Standard

MAY 12, 2021

They got an edge in understanding and shaping demand from their “ride or die” community: as BetterMarketing.pub notes, “By using customer’s content on their Instagram, they engage people to be a part of the community, where you can find people who share a love for Glossier products and have other things in common.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129