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Key marketing lessons from startup to scale-up

Martech

Every startup begins with the goal of growth. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Recognizing the differences and similarities between their approaches is critical for startups aspiring to grow their businesses.

Startups 113
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Canva acquires genAI startup Leonardo.AI

Martech

Canva acquires generative AI content and research startup Leonardo.AI Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI offerings. The post Canva acquires genAI startup Leonardo.AI for an undisclosed sum.

Startups 114
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Why Startups Fail (And How Marketing Can Save Them)

Marketing Insider Group

This begs us to ask the question: Why exactly do startups fail? Understanding why startups fail is key, and the reasons are quite varied and deep. We’re exploring these reasons and uncovering how smart marketing can be your best ally in navigating the challenging waters of launching and sustaining a startup.

Startups 322
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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

You need to differentiate your company from the crowd and treat yourself as a startup that’s constantly trying to build a new audience. Marketing Teams Need to Behave More Like Smart Startups The innovation imperative surfaced many times during the Summit. Don’t say yes to every new thing; focus and do what your firm can do well.

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Startup Struggles: How Well Formulated Startup Marketing Strategies Can Solve Common Challenges and Avoid Random Acts of Marketing

Launch Marketing

Picture this: A startup with an innovative AI platform sets up an expensive booth at a major industry conference. It’s a scene thats all too common with Startups: remarkable solutions losing momentum not because they lack value, but because they remain invisible. ” is a phrase heard constantly in startup pitches.

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Thriving Pandemic Businesses: 6 Lessons From the Startup Surge

Salesforce Marketing Cloud

What youll learn: Why economic challenges inspire entrepreneurship Six lessons from the startup surge The role of AI in shaping small businesses today Navigating economic uncertainty with confidence Why economic challenges inspire entrepreneurship History shows that tough times often push people to think outside the box. What is an AI Agent?

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MKT1 Guide to Channel Startup fit

MKT1

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Subscribe now There’s a myth that circulates through the startup halls—across newsletters, podcasts, panels, VC chats, LinkedIn: “Most successful startups use 1 primary channel to drive growth.”