Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. Leverage Your Community to Tell Your Story. Image via Converse. Inspire movements!”

Communities 136

Communities Creativity Storytelling Case Study 136

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Salesforce Marketing Cloud

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? But hey, you have tech skills.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Webbiquity

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. This will not only solidify your brand voice but build community engagement as well. Ahana Basu is a skilled and experienced content writer passionate about storytelling.

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas.

Social Media 90

Social Media Media Content Storytelling 90

Martech

JANUARY 3, 2024

That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said. Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Use Storytelling in Your Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. When Instagram launched Reels, we were quick to adopt the new video format. For each video, we used TikTok’s native features to add closed captions and music or sounds. What we tested.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 117

Bluetext

MARCH 19, 2024

Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. However, I have always loved storytelling and found myself drawn to the customer-facing side of the business. From there, I began my pursuit of Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Spiralytics

MARCH 13, 2024

They captivate millions with their unique blend of authenticity and creativity. As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. Niana Guerrero (@nianaguerrero) – 15.6 Ranz Kyle (@ranzkyle) – 15.2

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Navigate the Channel

SEPTEMBER 15, 2023

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Storytelling is a practice nearly as old as mankind itself. Apparently audiences aren’t really into that.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Another factor that contributed to its success was the brevity of the video message. Visual storytelling is strong — use it to educate, entertain, and inspire change.

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. Take a few minutes to watch this video before continuing to read on.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. This personalized act of kindness showed her team’s deep understanding of her audience while fostering a sense of community and loyalty among her fans. Keep that in mind as you build your story.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. A technology company really has to earn that trust and it doesn’t come easily.” “We wanted to steer clear of fear-mongering and scare tactics.”

User-Generated Content 98

User-Generated Content Paid Search Agency Advertising Agencies Generation 98

Kaon

AUGUST 9, 2017

Last week, Kaon Interactive participated in the VR/AR Association Boston Chapter (VRARA) Midsummer Event at Cambridge’s newest incubator and co-working community Alley Cambridge , powered by Verizon. This creative, technical community’s imaginations were running wild with the implementations for this type of technology.

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. The Power of Videos Step aside, static images; make way for dynamic videos! This not only builds a sense of community but also boosts your visibility on the platform.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. Today, relying solely on creative storytelling is no longer sufficient. 1:9:90 model: The 1:9:90 model categorizes audiences by engagement in a community.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Evaluate the creative quality and originality of influencers’ content, prioritizing innovation. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement.

Sales Management 90

Sales Management ROI Planning Work Management 90

B2B Marketing Exchange

MARCH 15, 2023

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. Submit it now for the 2024 Killer Content Awards to take advantage of our Super Early Bird rate!

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Salim’s methodologies target not only public events but internal events too.

Event Marketing 109

Event Marketing Paid Search Agency Marketing Management Storytelling 109

Stevens & Tate

NOVEMBER 20, 2020

When it comes to engaging with your audience on social media , you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Share The Stories Of Your Staff.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. No problem!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. Today, relying solely on creative storytelling is no longer sufficient. 1:9:90 model: The 1:9:90 model categorizes audiences by engagement in a community.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Valasys

MARCH 11, 2024

In the age of digital commerce, starting an Etsy side hustle requires more than just creativity and a collection of unique products. Engaging with your audience through these channels, by showcasing your products and sharing your creative process, can help build a community around your brand.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media High Quality Lead SEO 40

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Producing more video content is also a big initiative. How do we develop our storytelling?

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing.

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Top Rank Marketing

NOVEMBER 27, 2023

.” — @RyanBares Click To Tweet AI Insight #3 — Jen Holtvluwer Jen Holtvluwer Digital Enterprise Sales Microsoft @JenHoltvluwer Customers will always be your best influencers to leverage in storytelling efforts. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89