Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. In fact, investments increase.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick it off with a keynote highlighting our mission, global Trailblazer community, customer success stories, and the latest innovations. Here’s what you need to know: When is it? Dreamforce is September 20-22, 2022. Where is it?

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Hubspot

JUNE 23, 2020

Aside from explaining what will happen at your event, Clara Landecy, an associate marketing manager in our Dublin office, notes that you should also send emails or messages to remind registrants of why they signed up for it in the first place. Leverage Co-Branded Opportunities. Enable speakers and employees to promote your event.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Heinz Marketing

JULY 26, 2022

With a wide variety of channels and methods available to organizations everywhere, standing out has become harder than ever. Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Or another event that you’re driving registration for?

Advertising Agencies 93

Advertising Agencies Planning Co-Registration Bundling 93

Marketing Insider Group

NOVEMBER 12, 2019

Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. And remember – your event is a representation of your brand as a whole.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Biznology

MARCH 4, 2021

All these technologies have specific differences, but they’re also today now working together in advanced three-dimensional (3D) applications and environments, all for the benefit of organizations. Users achieve an accuracy of 1mm — 10mm in the object registration and rendering with this platform approach. Immersive Mixed Reality Uses.

Marketing AI 104

Marketing AI Co-Registration Lead Ranking Training 104

SmartBug Media

JULY 14, 2020

When partners are engaged, they tend to generate more revenue for your indirect sales organization. As channel sales grow, manual processes can lead to wasted time, resources, and energy. The ease of selling your product helps you gain mindshare and leads to repeat business. Organized Incentive Programs.

Work Management 102

Work Management Marketing Management Advertising Agencies Co-Registration 102

DiscoverOrg

FEBRUARY 13, 2019

Marketing says their leads are qualified – but Sales doesn’t trust them. This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground. Sales has others.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Trade Press Services

SEPTEMBER 4, 2023

When executed well, webinars are a powerful tool for building brand authority, lead generation and fostering customer loyalty. Some common objectives include educating participants, generating leads, introducing a new product or service or reinforcing your value to your audience. The title matters.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Most companies, firms, associations, and other organizations are having to spend more money and time creating content to get lower results. Source: Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? our research consistently shows that companies and firms that leverage frequent research (at least quarterly) grow significantly more than other organizations.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

LeadSquared

JULY 20, 2022

“In a short span of time, LeadSquared has helped us automate and transform our lead management process. 15 % Increase in Leads. Contextual Lead Engagement. Lead Enrichment & De-duplication . 15 % Increase in Leads. Contextual Lead Engagement. Venkat Teja Project Manager, Commitbiz. Previous Next.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

sagefrog

FEBRUARY 7, 2024

Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Litmus

JULY 28, 2022

Jenny Hoffman – Creative Strategy, NA Lead, Spotify. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Joining our keynote lineup is Jenny Hoffman: Creative Strategy, NA Lead at Spotify. Jenny Hoffman.

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Image source.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Lead generation. add to cart).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. About Metadata. Metadata is building the first operating system for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We will walk through six categories of Sprout’s integrations with questions and scenarios to help you identify which your organization could benefit from most.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Capstone Insights

SEPTEMBER 26, 2017

That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about. It’s an organization’s lead management method. What is lead management method? So, what’s this shunned topic?

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Televerde

APRIL 30, 2020

In a world of physical distancing and growing economic insecurity, organizations must be quick to adapt while planning for recovery and a post-coronavirus world. Registration: [link]. Virtual session will take place live on Tuesday, May 5, at 12:35 p.m. EST. PHOENIX, AZ – April 30, 2020 – COVID-19 is changing the business landscape.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

KEO Marketing

MARCH 21, 2017

The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. Olenka Cullinan, founder and CEO of Rising Tycoons, an organization that promotes entrepreneurship for teens. Shawn Linam, CEO of Qwaltec, Inc., About KEO Marketing.

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. “In Registration is free and available now.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Unbounce

MARCH 2, 2020

They get the concept of focusing on a singular offer and leading visitors down the funnel. No surprises here—it’s that classic “try before you buy” approach that gets leads in the door. Coming in third place were “Lead Magnet Pages” at 21%. from Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Their biggest question was how to inject the social component and after-hours conversation — “the organic natural conversation where you recap the day and learn from each other” — in the virtual world.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. Especially now that events are more accessible than ever with low-cost or free registration.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

AUGUST 20, 2019

It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. TL;DR: Fundraising requires lots of registration.).

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Hubspot

AUGUST 20, 2019

Certain event registration platforms like Eventbrite show the event's attendee list on the registration page. Having a clear goal in mind will make networking less ambiguous and lead to more effective connections. I once helped organize a marketing and technology event with many sponsors, including a law firm.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. So, if you’ve been ignoring webinars as a component of your B2B marketing strategy, read on to learn more about how they can help your organization.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Capstone Insights

NOVEMBER 23, 2017

Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). Here are the challenges in standardizing on contacts and accounts (and kicking the use of leads to the curb). Time to convert: There needs to be a process for converting net new leads into contacts associated with an account.

CRM 45

CRM Process Work Management Co-Registration 45

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. One was organic growth. Visit mpb2b.marketingprof.com to learn more!

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Whether your goal is organic visibility, form submissions, shares, or even purchases, make sure it aligns with business objectives. There we all are! .

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. We measure every piece against the type of leads it attracts, then use that knowledge to develop new content ideas. Click To Tweet. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111