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The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. The Product. The rest is history. The Lessons.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Press releases. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees). Advertising. Signature lines.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

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Co-op MDF Programs: How to Deal with Unused Channel Marketing Funds

Computer Market Research

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Co-Op and MDF Programs from a Partner’s Perspectives.

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10 Tips for Planning and Hosting a Successful Webinar

Trade Press Services

Tips for Success There’s no question about it: webinars are a powerful marketing tool. Additionally, they connect companies directly with audiences that are most interested in their products and services—providing powerful insights into their most pressing concerns. Here are ten tips that marketing professionals follow: 1.

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B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B

Top Rank Marketing

How can marketers find joy and build greater trust in the B2B landscape of 2023? With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference.