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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Press releases. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees). Advertising.

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Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. Registration is free and available now.

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Micro Focus to Share Insight into Why It Has Expanded Its Partnership with Televerde at Forrester SiriusDecisions Virtual Summit

Televerde

As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit

Vidyard

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.