Hubspot

AUGUST 25, 2014

The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Here''s what a link post looks like: Post by HubSpot.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. HubSpot allows you to automatically trigger personalized email sends based on a contact’s profile properties.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Strategic-IC

DECEMBER 4, 2017

Use clear, actionable text to encourage clickthrough. Promotion channels typically include: Social Media: Social messaging (LinkedIn, Facebook, Twitter and more) is an important aspect of an inbound campaigns; with the right messages in the right places, you have the opportunity build trust, awareness and gain clickthrough to your content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

NOVEMBER 15, 2012

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). Most of us publish blog posts the same way.

Traffic 28

Traffic Outreach Content Tips 28

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. And, in part, to compete with Apple News and Facebook Instant Articles.). clickthrough rate. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? So instead of looking at your open rate, look at the clickthrough rate. 2) Facebook Likes. A Like on Facebook can be exciting. When you create your next Facebook post, think about how your post could drive clickthroughs. In life, many people believe that more = better.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

NOVEMBER 19, 2012

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. This should help you keep all the Facebook ad options straight! 1) Facebook Ad.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. Is the percentage of website visits from organic traffic increasing over time? 2) Time Spent on Page.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers! before making a purchase.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. As we said before, it took us at HubSpot awhile to realize this. Source: Facebook ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

AUGUST 19, 2014

Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. Digging deeper into that 76% of traffic, I realized that search is exactly where the traffic to our old posts is coming from. And, whaddya know? Make sense?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

MAY 14, 2014

"LinkedIn is a huge traffic driver for us," explains Journey Co-Managing Editor Jay Moye. We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". That''s obviously a different audience.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. Conventional wisdom would suggest that the so-called "big names" would quickly run the rest of us out of business or traffic, and that has not been the case. So, the LinkedIn CTR (clickthrough rate) 0.7%.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

AUGUST 16, 2013

5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. It depends on how much traffic you''re getting, what the call-to-action is, where on the site you are. You know what? No question. 6) Blogging.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

DECEMBER 12, 2013

HubSpot, for instance, started blogging before we even had a product. Traffic didn’t just appear overnight; it took between 12 to 18 months before it started to gain real traction: Another great example of a brand using content to grow their user base is Bufferapp. I have a blog, an email list, plus a Facebook and Twitter page.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Image credit: The Oracle of Film. WordStream ). DrumUp Blog ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

DECEMBER 10, 2013

If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. Not on Facebook, not through email -- just through Twitter. 6) Gather data until it''s significant.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. You can't just have your mom and uncle Like every post you put up on Facebook. 11) Do NOT get personal.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 22, 2016

Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. Did you know Facebook can now search for content as easily as people? Turns out, it handles 1.5

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 13, 2014

Earning attention for a brand’s content can drive brand awareness, traffic, and conversions. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. 11) Blog posts increase website and landing page traffic.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Bidding on keywords related to a location, such as "Best sushi in Boston," is a helpful way for local businesses to drive traffic to their specific locations.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

MARCH 3, 2014

Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. Note: One of the most common reasons marketing automation fails is a company isn''t actually solving for their entire funnel -- in other words, they''re not using top-of-the-funnel channels to drive traffic to their website they can convert into leads.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Referral Traffic - Again, you'd want to break this out for each social network. Social media continues to rain data onto the market. 11) Track event impact.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. What Is Organic Traffic? What Is Direct Traffic?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. For example, Facebook currently has 79 percent of internet users, Snapchat has 229 million daily active users, and product videos can boost sales by 144 percent.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62