SmartBrief - Marketing

FEBRUARY 11, 2024

We’ll delve into why they’re crucial for success, explore various types of CTAs and provide practical tips to craft irresistible CTAs that compel your audience to take action. Without CTAs, your emails, even with custom email marketing templates, might just get lost in crowded inboxes and be easily forgotten.

Urgency Marketing 101

Urgency Marketing Click Rate Email Marketing Act-On 101

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines. In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Email Marketing 88

Email Marketing Urgency Marketing Paper Startups 88

CoSchedule

FEBRUARY 16, 2023

Just the first follow-up email can increase your reply rate by 40% ! To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. Create a sense of urgency. For example, “Next Steps: [Project/Opportunity]. Be personal.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Optinmonster

APRIL 8, 2024

Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. How are they able to charge such high-end rates for such a basic utility tool? One of the best ways to fight this churn is to add a sense of urgency to your products. All is not lost!

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

PureB2B

MAY 30, 2022

We are going to show you the cold email copy best practices that will provide value to your prospects and increase your response rate. With over 293 million emails sent and received every day , your email marketing copy needs to stellar if you want to stand out. Henneke Duistermaat, founder of Enchanting Marketing.

Copywriting 62

Copywriting Practices Best Practices Template 62

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Stevens & Tate

OCTOBER 21, 2022

Are you looking to increase your conversion rate ? The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” As a marketer, think of what strikes you as a buyer: emotion.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues. Source : LYFE marketing (blog).

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Roketto

APRIL 3, 2018

What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. According to recent research, 51.2%

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Oktopost

JUNE 10, 2024

For you and your marketing team, it might be natural to share your thoughts and knowledge about your industry on social. Teach your advocates social media best practices, including platform basics, algorithm insights, and posting frequencies. But for the majority of your organization, it’s unknown territory.

Tips 62

Tips Paid Search Agency Ad Frequency Training 62

6sense

JANUARY 24, 2022

In a recent webinar, Grace Kupczak, 6sense’s Digital Strategy and Growth Marketing Manager, sat down with PathFactory CSM Carly Huizenga to discuss the importance of dynamic, personalized content in marketing and sales. Grace shared some practical and effective ways that the two technologies work together. Personalized Headers.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Late in the day, professionals engage most.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SmartBug Media

JULY 9, 2021

Unfortunately, many marketers and business owners miss out on these conversion opportunities simply from not taking the time to create powerful CTAs. As you write your content, you keep personas in mind, and the same practice should be done for your CTA. Make it look like something you would want to click. Show Value.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Roketto

APRIL 3, 2018

What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! In this article, we share five easy-to-implement email marketing best practices for your B2B brand.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Zoominfo

SEPTEMBER 12, 2018

The average voicemail response rate is 4.8%. In fact, certain studies show that well-crafted voicemails can improve response rates anywhere from 3% to 22% ( source ). Today’s blog post offers some valuable tips to optimize your sales voicemail strategy and improve response rates. Create a sense of urgency.

Tips 210

Tips Marketing Automation Services Zoominfo Urgency Marketing 210

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

ClearVoice

JULY 14, 2023

What does this mean for email marketers? Why sales emails matter in marketing The primary objective of a sales email is to introduce a company’s products and services. Sales emails are integral to marketing for several reasons. Some best practices: Keep it short and sweet. Create a sense of urgency.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Liveintent

DECEMBER 21, 2021

The delay reduced the urgency to find alternative identifiers, but that doesn’t mean publishers should sit on their hands in the meantime. The new feature automatically loads email content after delivery, leaving email senders with inflated email open and impression rates. Third-party cookie deprecation. Happy New Year!

Privacy Protection 127

Privacy Protection CPA Cost per Acquisition Marketing Analytics Tools 127

Outbrain

MARCH 4, 2020

If you’re a marketer or business owner, perhaps one question you’ve found yourself asking at least once is this: how do you convert your website visitors into leads and eventually into potential clients? And when it comes to conversions, the solution is conversion rate optimization. Paid search CRO best practices.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Twitter 88

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 88

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Balance Text and Images Wisely Although visuals enhance email open rates by almost 10% , an email composed of only images is usually an instant red flag for spam. It seems like it passed the spam check.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. FOMO is the fear of missing out.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. When marketing emails fail to connect with their intended audience, they can have a number of negative consequences for businesses. Bland copy that lacks an engaging CTA results in lost opportunities and wasted marketing investment.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Conductor

NOVEMBER 22, 2021

Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. A good meta description will attract users to click through and visit your site. It’s the same with meta tags, if your meta description is bad—no one will click on your content. Best practices for title tags.

Tagging 110

Tagging SEO SERP Lead Scoring 110