Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.) Your philosophy?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Absolutely not.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 19, 2010

The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Click here to cancel reply. Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Anything Goes Marketing

DECEMBER 21, 2008

Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. That's the stuff that builds social media loyalty and grows and nurtures your community. Twitter and email marketing.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. For an eCommerce site that is easy, it is typically the value of transaction per visit.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Buzz Marketing for Technology

JULY 22, 2008

Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Change the value of a comment by clicking on a thumb. as a media professional, i cant understand how a company can so blatantly spam people like that. Ratings: 47. Site: Home. Views: 31,977.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. A recent article from eMarketer.com titled: Is the Click Still King? displayed various studies that show that clicks are the preferred method to measure marketing performance.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Click here to cancel reply. The usual end result is a list of reasons in the “For” column that is much longer than the list of reasons in the “Against” column. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Click here to cancel reply. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell. The result of all this was redundancy like B2B marketing has never seen before. “The best laid plans…&# We did not plan for this.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Directive Agency

APRIL 19, 2017

Social Media Based Content Syndication. Instead, here are three engaging and effective ways to promote your content via social media to generate leads. But, as we all so painfully know, just seeing an advertisement does not necessarily mean anyone will click through to the actual post. Content Cards for Twitter.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The Effective Marketer

MARCH 9, 2010

Click on the images for larger version. Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Picture of speaker gives it a personal tone.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Buzz Marketing for Technology

OCTOBER 6, 2008

Answers can be rated and people who do this well can improve their LinkedIn reputation. Click on it and it will take you to a page where you can find the code to copy and paste. Click on the link and youll get a variety of code options based on size, look, etc. Create Your Own Social Network! Work Literacy. All Discussions.

Linkedin 100

Linkedin Ning Screencast Social Networks 100

WebMarketCentral

SEPTEMBER 15, 2008

Who's really clicking on your PPC ads? Who's really clicking? The Main Factor Necessary to Convert Visitors to Customers by Marketing Pilgrim In another enlightening post from Marketing Pilgrim, Internet marketer and online entrepreneur Greg Howlett reports that the average conversion rate for an online retailer is 2.5%—then

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 3: The Social Media Email Signature , September 18, 2008 A look at how traditional email signatures have evolved into their Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. Social media produce mediocre results when marketers jump into the technology without understanding their audience or selecting business outcomes first programs. Leave a Reply Click here to cancel reply.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This translates to a dismal right party connect rate of 1 to 1.5%. Click here to cancel reply. Share your thoughts, post a comment.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

Buzz Marketing for Technology

JULY 28, 2008

Click here to receive your FREE subscription to Campus Technology. Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Most Malware Found on Trusted Web Pages, Report Says. Digital Media/Web. Web/Portals. More Content. Weighing In.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now. The RSS feed is: [link].

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Online Marketing Institute

JANUARY 25, 2010

B2B buyers not only have greater access to information than ever before, but increasingly, that information comes from industry peers and third parties, versus coming from their vendors or from traditional media outlets. That ROI is evidenced in terms of increased quality of leads and increased close rates. That Is The Question. (14)

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. It’s sad but true.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40