distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Have no fear; we are here to help your email performance rates with three easy steps. As you navigate your email reporting, look for one of these three warning signs your deliverability is in jeopardy.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 97

Click Rate Budget Programs Case Studies Open Rate 97

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? However, net-new is only part of the equation. Get in touch today!

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What are the benefits of automation in email marketing? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

DiscoverOrg

JUNE 9, 2017

A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. DiscoverOrg has industry-leading data quality and contact refresh rates (60 days).

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Optinmonster

AUGUST 24, 2023

It allows you to create high-converting popups and opt-in forms that convert. By showcasing these actions to visitors, TrustPulse aims to boost conversions and engagement rates. It’ll help increase click-through rates and, ultimately, conversions. It’s a great way to build trust and credibility for websites.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Martech

MARCH 6, 2024

Gone are the days of complex opt-outs. Now, it should be hassle-free, with a one-click solution. Enhanced deliverability, better sender reputation and stronger customer engagement are on the table for those who will adapt. The aim is to make inboxes safer and less cluttered. Desired delivery. The answer is both yes and no.

Outreach 103

Outreach Effectiveness CAN-SPAM Domain 103

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

APRIL 4, 2024

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Not only that, but we’re also experts at running our own email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof.

Marketing & Strategy 106

Marketing & Strategy CAN-SPAM Opt-out Work Management 106

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. Your list must be organically grown and comprise of subscribers who have opted-in for your emails. billion in 2023.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

DiscoverOrg

APRIL 25, 2017

When all’s said and done, quality lists lead to a 50% reduction in research time. Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Vision6

JANUARY 31, 2023

Marketing emails are typically sent to a list of subscribers or customers who have opted-in to receive them, and they may be more heavily designed, with images, graphics and other elements to capture the attention of the recipient. Recent statistics have shown that the average cart abandonment rate in Australia is approximately 75%.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Litmus

OCTOBER 14, 2021

White (Head of Research at Oracle Marketing Consulting) to learn the latest on MPP and where they believe things are headed. How exactly are we able to identify which users are opting in to MPP? We can’t necessarily see who is and isn’t opting in to MPP, but we can see iOS 15 users. How much have open rates increased so far?

Privacy Protection 73

Privacy Protection Privacy Webinar Metrics Opt-out 73

SendX

AUGUST 31, 2020

Every paid SendX plan comes with unlimited email sends to opted-in subscribers. SendX also features a Heatmap report for different types of campaigns, which gives you a quick overview of which CTAs are working and which links people are clicking visually. In email marketing campaigns, you don’t always get what you see.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Salesforce Marketing Cloud

JANUARY 4, 2024

And according to our research , email is still an extremely popular form of messaging. 50 ways to send better emails How do you get readers to click and read your emails? Within that efficiency lies the potential for your customers to take a direct action – a response like opting in to your email list or visiting your landing page.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Litmus

SEPTEMBER 17, 2021

You’re seeing massive deliverability issues and need to start over. From researching vendors to moving everything over, switching to a new ESP is no small task. Then your deliverability has a solid foundation moving forward, as long as you maintain positive sending standards. Is it warm? Or worst-case scenario? Migrating ESPs?

Domain 75

Domain Planning Deliverability CAN-SPAM 75

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Liveintent

OCTOBER 8, 2021

As the clock winds down now, Chad White, head of research for Oracle Marketing Consulting, shares key strategies brands can use to adapt to Mail Privacy Protection and ensure their long-term success. Start prioritizing clickthrough rates. “It’s essentially going to turn into a double-opt-in confirmation for those folks. .

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Compliance and Trust: Opt-in subscribers obtained through sign-up forms, gated content, or subscription boxes are more likely to welcome your emails rather than mark them as spam.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Binary Demand

JULY 21, 2023

It encompasses information that illustrates the utilization, adoption rates, and potential obstacles associated with technology solutions in organizations. Intent data is essential for B2B marketing and salespeople to target prospects during their product or service research phase precisely.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Valasys

DECEMBER 4, 2018

100% retention rate is not possible. 100% retention rate is not possible. Research shows that compared to retaining an existing customer, it will cost 5 times more to acquire a new one. Never opted-in or didn’t know they opted-in to your email list. Reasons For Canceling Subscription. Email frequency is too high.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

ConvertKit

MAY 10, 2019

As you get to know your audience, you’ll notice that some of the same questions and problems frequently come up when you do audience and market research. Increases your email list engagement rates. Segmented email campaigns have an open rate up to 14.32% higher than non-segmented email campaigns.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

As you get to know your audience, you’ll notice that some of the same questions and problems frequently come up when you do audience and market research. Increases your email list engagement rates. Segmented email campaigns have an open rate up to 14.32% higher than non-segmented email campaigns.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. Your list must be organically grown and comprise of subscribers who have opted-in for your emails. billion in 2023.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Salesforce Marketing Cloud

JANUARY 30, 2024

Strong email deliverability tactics determine the success businesses have in making sure their readers see and open their messages. Let’s look at the factors that impact email deliverability and the best practices for making sure your emails get where they need to go. Table of contents What is email deliverability?

Deliverability 110

Deliverability Practices Tools Marketing AI 110

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size. Tweet this chart ?.

CAN-SPAM 64

CAN-SPAM Privacy Opt-out ROI 64

markempa

APRIL 22, 2013

I discussed this with my colleague Daniel Burstein, Director of Editorial Content, MECLABS, and he agreed with my concern and related a conversation he had with one of our company’s Research Partners. If you’re directing your audience to a landing page, what in the email should compel them to click through to read it?

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Roketto

APRIL 3, 2018

What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Think about the last time you were in your inbox, what made you click on the email? If you are able to personalize the subject line, that can help increase the open rate by 22.2%.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

SalesIntel

MAY 26, 2021

With only a few clicks, you can customize, personalize, segment, and automate your list. In our previous blog , we had discussed how to improve the deliverability of your emails. In this article, we are going to help you with the 7 best B2B cold outreach tips to improve the response rate.

Response Rate 52

Response Rate Outreach Tips Buyer Intent 52

Convert

SEPTEMBER 30, 2020

Get ready to boost your email open rates and click-through-rates! When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates. Does it recommend a product or a service that you’ve shown interest in before? The answer is most likely – yes.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Hubspot

AUGUST 21, 2023

All of this is to say that your audience will not read your email content unless they first click the subject line. And compel them to click and read further. If they've opted into consideration or decision stage content , you can ask them more pointed questions to drive them to a purchasing decision. It should grab them.

Template 69

Template Work Management Case Studies Case Study 69

Mailmunch

MARCH 29, 2021

Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? With numerous opt-in form types, exit-intent triggers, and advanced display rules, you can build your email list effectively. These tools help generate leads, lower cart abandonment and boost conversion rates. .

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59