SendX

DECEMBER 7, 2020

Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. When surveyed, 58% of marketers said they needed to increase theirs, and 44% of those were failing at doing so ( The Marketing Scope 2019). These statistics might be misleading.

Email Marketing 217

Email Marketing Work Management Marketing Management Open Rate 217

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off , and about 50% relied on captions. Videos that had a duration of 90 seconds or less had a retention rate of 50%. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Porch Group Media

JUNE 9, 2022

Check out the following statistics to learn more about the value of marketing to movers. Email Usage Statistics. Email Segmentation and Personalization Statistics. – eConsultancy Emails with personalized subject lines are 26% more likely to be opened. Email ROI Statistics. Why Market to Movers? In 2022, 4.03

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. Bounce Rate. Click-through Rate (CTR). Conversion Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. adults), and at over 65, the email use rate is 84.1%. The latest email users statistics for the US show that 90% of people older than 15 use email. The penetration rate is 90% or higher for 15-24 and 45-64 as well.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. In addition, the average click-through rate for these types of emails was 17 percent in Q2 2018.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

SendX

AUGUST 20, 2020

Source: clemensvdlinden.com 1) Open rate This metric reflects the number of people from your email list who clicked on your emails. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not. What Metrics You Should Analyze?

Analytics 195

Analytics Conversion Tips Click Rate 195

Optinmonster

JUNE 4, 2021

The right timing can largely affect your campaign’s open and click-through rates. In this post, we’ll share the best time to send emails based on recent marketing statistics. There’s a ton of data and statistics out there to tell you when you should be sending out emails. HubSpot Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Outgrow

MAY 26, 2021

31 Essential Post-Pandemic Ecommerce Statistics. And we’ve got the latest eCommerce statistics to show it! General Post-Pandemic Ecommerce Statistics. Another interesting eCommerce statistic is that there was a whopping 170% increase in the sale of luxury goods in late 2020. Email Ecommerce Statistics.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

SendX

FEBRUARY 26, 2021

At the click of a button, they’ll be sent directly to everyone on your list (or segmented lists… We’ll get to that). Use information collected from other business dealings, or surveys taken from opt-in forms or other lead magnets to build out a client persona for your email list. Use this as a way to know who you’re writing for.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Martech

JANUARY 8, 2024

Success criteria: Measure the reactivation rate of lapsed customers. Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. Track the increase in revenue generated from reactivated customers.

SMS 68

SMS Marketing AI Best Practices CMO 68

Delivra

SEPTEMBER 27, 2018

And the statistics show that people like getting their info, offers, and updates through email—a preference that cuts across all generations. Nearly 53% of consumers said that they check their inboxes more than 10 times a day, according to a recent Campaign Monitor survey. A boost in email click-through rates?

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Atomic Reach

JUNE 3, 2019

If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. E-Commerce Industry and Demographic Statistics. Before you open your next e-commerce store, you have to know exactly what you are getting into.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Martech

NOVEMBER 20, 2023

Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. Feedback and surveys. Driving actions.

Email Marketing 120

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 120

Only B2B

JUNE 27, 2023

In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics. According to research, personalized emails have a 26% higher open rate and a 41% higher click-through rate compared to generic emails.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Reduces Costs and Eliminates Monotony. Choose the Right Tools.

Marketing Automation Services 317

Marketing Automation Services Multivariate analysis Marketing Automation Automation 317

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Image credit: Survey Anyplace. without any personalization. Conclusion.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

SendX

APRIL 16, 2021

Having your email sent in a plain text email would also give you a very high open and click-through rate compared to sending an HTML version view. According to Backlinko , sharing buttons have increased the click-through rate by almost 160%. This method is effective and helps increase the open rate of your emails.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. Email Personalization Statistics Campaigns that use email personalization perform better overall. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

DotDigital

MAY 20, 2021

SMS marketing has a 98% open rate. Click-through rates on SMS offer messages are 9.18% higher than any other digital channel. If you want great results immediately, all you have to do is remember the power of SMS shown in these SMS marketing statistics. . Competitions and surveys . Expiry periods .

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. For example, low bounce rates indicate that your online users’ expectations are being met. So what does that look like?

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. For example, low bounce rates indicate that your online users’ expectations are being met. So what does that look like?

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. 82% of marketers report increased open rates with rich email personalization. Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Launch Marketing

DECEMBER 18, 2019

When surveyed, 72% of B2B buyers expect companies to personalize communication with them. Subject lines are often the hook that leads to opens and ultimately clicks, so it’s important to craft subject lines that speak to your segment personally and authentically. Tip #1 – Use Tactful Personalization.

Email Marketing 80

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 80

Zoominfo

OCTOBER 23, 2018

One of the best ways to use dynamic content in your email campaigns is to recommend content based on previous behavior—such as purchases, clicks, downloads, and views or, based on demographic, firmographic, or technographic data—like software purchases, industry, or age. Always keep that in mind when creating new email marketing campaigns.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Outgrow

APRIL 29, 2024

When we see celebrity endorsements, customer testimonials, or high user ratings, it creates an impression of trustworthiness and popularity. Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. to monitor your engagement metrics.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Most email statistics point to the growing trend of accessing inbox from mobile devices.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

KoMarketing Associates

APRIL 10, 2018

If they signed up for a free trial or demo, but haven’t converted into a purchase, you can send them a follow-up survey about their experience or offer a temporary discount to convince them to buy. For instance, Instagram could offer randomly selected survey respondents to win a gift card or a feature on their official profile.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate. Their average click-through rate is 14.34%.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

PureB2B

JUNE 16, 2022

Statistics show that email marketing boasts an ROI of? $42 Not only could it ruin your company’s relationship with leads, but it can also tarnish your “sender reputation”—a rating that internet services use to identify spam. stated that targeted and personalized emails boost engagement rates. 42 for every $1 spent.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62