Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Audio and Podcast Marketing Statistics. Video Marketing Statistics. Edison Research).

Stats 336

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 336

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 116

Open Rate Click Rate CAN-SPAM Statistics 116

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. That being said, statistics suggest that there are still many barriers associated with email marketing.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 72

Open Rate Statistics CAN-SPAM Click Rate 72

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SendX

FEBRUARY 16, 2021

According to statistics, last year, U.S. How Email Optimization Impacts Conversions Although optimizing the content and performance of each email is a time-consuming process, the impact of such small changes on conversion rate is drastic. Statistically, in 2 years, a subscriber list typically loses up to 50% of its addresses.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

SendX

FEBRUARY 26, 2021

Use information collected from other business dealings, or surveys taken from opt-in forms or other lead magnets to build out a client persona for your email list. This statistic paints a little bit of a grim picture, but you have to realize that it’s lumping a lot of different websites together.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. This is to say that they do not use many of the features of marketing automation.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

FEBRUARY 4, 2020

Ascend2 recently published the results of the “Email Marketing Effectiveness Survey,” and statistics showed that most marketers (57%) have been at least “somewhat successful” at achieving the top priorities of their email marketing strategy. Emails that had Vimeo videos had a 36.99% open rate and an 8.13% click-through rate.

Email Marketing 157

Email Marketing Marketing & Strategy Marketing Strategy Click Rate 157

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?

Open Rate 80

Open Rate CTR PR Click Rate 80

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. AWeber) Including videos in emails can increase click rates by up to 300%. characters.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Zoominfo

FEBRUARY 3, 2020

If you belong to the former rather than the latter, maybe these statistics will sway your mind. A survey of 1,000 American workers revealed that 76% of survey participants use emojis in their professional communications ( source ). 78% of people say that using emojis makes you more likeable ( source ).

Statistics 100

Statistics Business Zoominfo User-Generated Content 100

Atomic Reach

APRIL 12, 2019

If you are looking to make the case to your senior leadership, or internal stakeholders about the importance of email marketing, read on for 100 email marketing statistics you should know about and share with others. The average open rate of a “Welcome email,” is 82 percent. 21 percent is the average email open rate.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

SendX

DECEMBER 11, 2019

Statistics show that emails with personalized subject lines get 26 higher open rates than emails with generic subjects. Remember that no one will take a 30-minute survey or write more than a couple of sentences. Otherwise, that’s against the GDPR. Considering that, do your best to pique your customers’ interest.

Work Management 273

Work Management Response Rate Marketing Management Open Rate 273

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Reduces Costs and Eliminates Monotony. Choose the Right Tools.

Marketing Automation Services 274

Marketing Automation Services Multivariate analysis Marketing Automation Automation 274

SendX

MARCH 18, 2021

99firms published some B2B email marketing statistics, one of which said, “Email marketing was the most implemented B2B marketing tactic in 2019.” It will boost your open rates, and therefore resulting in more engagement by the users. According to research , the number of email users worldwide reached 2.9 billion in 2019.

Marketing Management 370

Marketing Management Budget Programs Email Marketing B2B Marketing 370

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off , and about 50% relied on captions. Videos that had a duration of 90 seconds or less had a retention rate of 50%. Here we go!

Statistics 105

Statistics Video Marketing Work Management Paid Search Agency 105

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. FACEBOOK STATISTICS Facebook struggled to maintain its “most popular platform” status last year. And yes, these are fresh out of the oven for 2024.

Social Media 116

Social Media Statistics Media Cost Per Thousand 116

Optinmonster

JULY 10, 2024

To keep those subscribers engaged, we regularly split test our email campaigns to optimize them for higher open rates, click rates, and conversions. Subject line tests focus on improving your email open rates since convincing subscribers to open is the primary goal of your subject lines.

Email Campaigns 77

Email Campaigns Campaigns Click Rate Open Rate 77

SendX

AUGUST 20, 2020

Source: clemensvdlinden.com 1) Open rate This metric reflects the number of people from your email list who clicked on your emails. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not. What Metrics You Should Analyze?

Analytics 195

Analytics Conversion Tips Click Rate 195

Optinmonster

JUNE 4, 2021

In this post, we’ll share the best time to send emails based on recent marketing statistics. There’s a ton of data and statistics out there to tell you when you should be sending out emails. There’s a ton of data and statistics out there to tell you when you should be sending out emails. HubSpot Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Atomic Reach

JUNE 3, 2019

If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. E-Commerce Industry and Demographic Statistics. Before you open your next e-commerce store, you have to know exactly what you are getting into.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 76% of e-mail opens occur in the first two days after an e-mail is sent. E-mail open rates are noticeably lower on weekends than on weekdays.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. Calculate how many people you need from your audience to be in your overall test to establish statistical significance.

Work Management 87

Work Management Marketing Management Deliverability CAN-SPAM 87

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. And statistics have proven this to us time and again. We have compiled a list of personalization statistics that should convince you to focus your company’s marketing strategy on personalized content. Personalized emails tend to deliver 6 times higher transaction rates.

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Statistics 52

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. The number of thumb ups and comments on your musings is your Facebook feedback rate, which is statistically similar to click-through rate in email.

Facebook 149

Facebook Business Impressions Newsletter 149

SendX

APRIL 16, 2021

Links and Subject Lines Without having an attention-grabbing subject line, your subscribers would not bother opening your emails. Statistics show that only 47% of email recipients open an email based on the subject line. This method is effective and helps increase the open rate of your emails.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

KoMarketing Associates

APRIL 10, 2018

If they signed up for a free trial or demo, but haven’t converted into a purchase, you can send them a follow-up survey about their experience or offer a temporary discount to convince them to buy. For instance, Instagram could offer randomly selected survey respondents to win a gift card or a feature on their official profile.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Zoominfo

OCTOBER 23, 2018

But after all that work, you find out your carefully crafted marketing email has a record low open rate. Consider this statistic: 81% of content marketers believe interactive content grabs attention more effectively than static content ( source ). Experiment with send times.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? In this article, we’ll share a collection of up-to-date digital marketing statistics to help you understand the current trends, opportunities, and challenges in the ever-evolving digital landscape. Campaign Monitor ) There are 4.3

Statistics 69

Statistics Marketing Automation Services eCommerce Stats 69

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Most email statistics point to the growing trend of accessing inbox from mobile devices.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Optinmonster

MAY 16, 2024

If you want to fully understand how your online store measures up, you need to review reliable cart abandonment statistics to see how your metrics compare. For each statistic, I’ll also explain why that data matters to your own cart abandonment strategy. What Is Cart Abandonment Rate? Cart Abandonment Rates by Industry 4.

Stats 94

Stats eCommerce Statistics Mobile Marketing 94

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Sprout Social

JUNE 10, 2021

In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Measurable performance : For every email newsletter you send, statistics are generated. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate.

Newsletter 141

Newsletter Email Marketing Effectiveness Planning 141

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji.

ROI 189

ROI Email Marketing B2B Marketing Marketing Automation Services 189