ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. My favorite though, are replies.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Optinmonster

APRIL 17, 2023

That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. The preview text gives more information about the email campaign. Benefit The subject line should tell people why they need to open your email.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Act-On

JUNE 13, 2024

To increase customer retention, you’ll want to understand these needs and map relevant content and resources to touchpoints along their journey. Open rates jumped from 25% to 48%, and click-through rates increased from 1% to nearly 18%.You You’ll want to continue using that information.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SendX

JUNE 12, 2020

With email marketing, you own the content, list and all your data. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. However, 40 percent said they prefer marketing emails to be less promotional and more informational. times more unique click rates, compared to subject lines without personalization.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

Porch Group Media

JUNE 9, 2022

While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions. – Adobe 87% of marketers use email marketing to distribute their content. Content Marketing Institute. – Dynamic Yield.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. Chances are, your email subscribers liked the subject line, and it enticed them to open your email.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it. What’s Benchmarking?

Advertising Benchmark 78

Advertising Benchmark Lead Scoring Lead Ranking Comparison 78

Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? Perhaps the most useful information you can glean from Litmus Email Analytics is device data. Dark Mode usage.

Analytics 98

Analytics Email Marketing Privacy Protection Marketing & Strategy 98

Zoominfo

MAY 20, 2021

These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 119

Newsletter Practices Analytics Optimization 119

Webbiquity

APRIL 23, 2024

To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties. Opens can also be increased by adding an emoji.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. Personalized content that resonates with us is what stands out.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Marketing Interactions

MAY 21, 2018

As our ability to collect data grows, so do the different ways we can measure content performance. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send? Don’t Let Your Content Become a Dead End.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Now analyze email, content, and subject line performance per unique audiences. What’s causing that spike in bounce rates? Every audience is unique.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. 58% of consumers open their email first thing in the morning. Email Usage.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JANUARY 25, 2022

Thinking about what kind of information you are seeking from your audience, the actions you want them to take, and how these impact the customer experience will help guide your efforts for every campaign. . Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 102

Email Marketing Click Rate Open Rate CTR 102

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. Mobile click rates are lower than desktop click rates for obvious reasons.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Make sure it’s clear, concise, and relevant to the contents of the email to entice your reader to open.

Deliverability 108

Deliverability Optimization CAN-SPAM Content 108

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Launch Marketing

SEPTEMBER 27, 2023

Drip campaigns ensure they receive the right information at the right time. By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. Value-driven content is essential in drip campaigns as it educates your audience while pushing them one step closer to conversion.

B2B Marketing 123

B2B Marketing Lead Scoring Lead Ranking Campaigns 123

BOP Design

JULY 30, 2021

Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. Email Open Rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

ClearVoice

AUGUST 19, 2022

Forms allow you to collect valuable information from potential customers, which you can use to improve your marketing efforts. But how much information should you ask for on your lead forms? All these tactics will improve your email open rates and boost your conversions. Click To Tweet.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. Are there any trending conversations you can join by publishing currently relevant content?

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96