The Lead Agency

JUNE 22, 2020

every year – HubSpot. Even if you improve your unsubscribe rates, people change email addresses and move jobs frequently. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. With 22.5% However, it is not all bad news.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Hubspot

APRIL 6, 2017

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? When Is Conversation Rate Optimization (CRO) Right for Your Business? of new customers ÷ lead to customer close rate % = lead goal. Leads generated ÷ website traffic X100 = % conversion rate. conversion rate.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

MAY 4, 2017

Literally -- your content needs to jump out from busy social media feeds to make me stop my scrolling and read, watch, or click on it. To that end, we wanted to help you learn from mistakes we’ve seen on Snapchat that don’t make us want to click to learn more. Clicking is hard work. Story clickthrough rate change.

Clickthrough 77

Clickthrough Click Rate Social Media Eye-Tracking 77

Hubspot

FEBRUARY 18, 2015

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. Follow these steps.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Hubspot

AUGUST 25, 2014

The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Here''s what a link post looks like: Post by HubSpot.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Click image to enlarge.). Transforming the Way Companies Around Europe Do Marketing. Email Workflows.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

SnapApp

APRIL 4, 2018

The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 14, 2012

Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. And as of yesterday, Facebook announced that Facebook Exchange is officially out of beta. Facebook Exchange: A Recap. Facebook indicates it works with are over a dozen DSPs.).

Impressions 28

Impressions Paid Search Agency Facebook Ad Exchange 28

Hubspot

FEBRUARY 26, 2015

To register for that webinar, click here. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. 2) Facebook Likes.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

OCTOBER 31, 2012

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. 4 Facebook Mobile Ad Options for Marketers. 3) Promoted Posts.

Cost Per Thousand 28

Cost Per Thousand Facebook Paid Search Agency Ads 28

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. And, in part, to compete with Apple News and Facebook Instant Articles.). clickthrough rate. That’s the entire process for creating pages formatted with AMP in HubSpot Software.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

NOVEMBER 19, 2012

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. This should help you keep all the Facebook ad options straight! 1) Facebook Ad.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

SEPTEMBER 21, 2016

On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

MAY 2, 2013

20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. Posts made to Facebook timelines on Saturdays and Sundays tend to get more Likes than posts made during the business week. 5) Use Questions on Facebook. 10) Use Calls-to-Action on Facebook. 13) Use Photos on Facebook.

Social Media 28

Social Media Social Marketing Clickthrough Media 28

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Your sales team will want to know who opened every email in your lead nurturing series, or who always clicked through your offer promotion emails. Image Credit: HubSpot's Academy Blog. 5) Social Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Facebook, Twitter, and LinkedIn all have good solutions for this.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Increase repeat visitor rates and engagement. Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook).

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 21, 2015

In other words, people weren't reading my post, or even clicking into it. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. 3) Impressions and Clicks for Display Ads. 8) Open Rate. As an email marketer, you should be measuring open rate.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). About 50% of clicks on mobile ads are accidental. Source: Facebook ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

APRIL 6, 2021

You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Let's get started. Your Campaign Goal.

Top of Funnel 93

Top of Funnel Ads Facebook Cost Per Click 93

Hubspot

DECEMBER 19, 2014

With a little bit of customization help , you can use stock photos to kick your landing page conversion rate up a notch. 3) In Your Facebook Posts. On Facebook, visual content equals more engagement. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Don't worry -- you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Separate retweets/reposts, replies/comments, and clicks.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JULY 8, 2020

What’s great about Twitter is that it’s made for 24/7 interactions and constant activity, whereas very frequent posting from brands on platforms such as Instagram and Facebook may feel disingenuous and spam-like. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays.

eCommerce 57

eCommerce Twitter Paid Search Agency Work Management 57

Hubspot

JANUARY 9, 2014

These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

DECEMBER 14, 2016

Increasingly today, there’s no click needed -- Google just gives searchers the answer directly through a rich answer box. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Facebook in particular has started to dominate how we spend our free time.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. One of the simplest metrics I use for measuring engagement is the number of “clickthroughs” I get when I post a status update to my LinkedIn followers. Twitter garnered 162 clicks. Similar idea.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading. If you''re trying to fix your visitor-to-lead conversion rate, I''d recommend trying some landing page, email, or call-to-action A/B test.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

AUGUST 19, 2014

Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. And, whaddya know? Talk about low-hanging fruit!

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JULY 26, 2011

Relevant content sent at the right time is key to getting that click and conversion. Tease the content before you send via (for example) Twitter and run excerpts via places such as Facebook, just to name two. Download the free eBook to increase your email clickthrough rates, opt-ins and conversions. E – Engaging.

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

DECEMBER 12, 2013

HubSpot, for instance, started blogging before we even had a product. I have a blog, an email list, plus a Facebook and Twitter page. Each blog post averages 10,000 views; I have an email list of 10,000 readers, plus a Facebook page with 8,000 fans and 1,000 followers on Twitter. But results from content take time.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

JANUARY 29, 2015

They see them, click back to your website, and then (hopefully) convert. Pixel-based retargeting is also available on Facebook and Twitter. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28