Top 200 Google Ranking Factors: 2022 Complete List
seo.co
APRIL 29, 2022
But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. We don’t know the exact mechanics of how its search ranking algorithm works. An entity is essentially an iteration of a keyword with proper context, matching what the user is searching.
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