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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

If your marketing campaigns aren’t generating leads or your lead-to-customer conversion rate is low, poor data might be the cause. Things to be aware of include: Increased email churn. Churn rate refers to the percentage of email subscribers who leave your list over a period of time.

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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

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Dad Jokes: The B2B Marketing Edition

Oktopost

” The bartender says …”Cuz your ALT tag is showing.” They have a high churn rate. He was worried about his bounce rate. A stock photo walks into a bar, and the patrons start pointing and giggling. She looks at the bartender and says, “Why’s everyone staring?” The Inbound Lynx.

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Paid newsletter pricing 101: How to make the most from your content

ConvertKit

A list of 500 paying subscribers with a 4% churn rate would lose 20 subscribers a month. While you shouldn’t fret that some people unsubscribe, you should work to keep your conversion rate higher than your churn rate so that you grow in the long term. Losing around 4% of subscribers each month is typical.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

Increased email churn Email churn is caused by customer attrition. Churn rate refers to the percentage of email subscribers who leave your list over a period of time. Your business then has to dedicate time and resources to solve this problem by either reversing the suspension or getting a new service provider.

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8 key tips for marketing to existing B2B customers

Tomorrow People

One effective way to receive customer feedback in a streamlined way is to first pick software tools that allow you to tag and analyse responses from customers (like Intercom), so you can track how their priorities are changing over time and why. Because of this, they can be an extremely effective way to reduce your customer churn rate.

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Behavioral Marketing: Match Your Message to Your B2B Buyer

Content4Demand

Here are just a few examples they cite: An energy industry mailing reduced churn rate by 31% A print media call center increased conversion rates 148% A telecommunications call center increased conversion rates by 35% Bauer and Wätjen identify five main GRIPS types. Know Your Industry.