SEO Split-Testing [Case Study] “Moving Description on Category Pages”
SEMrush
DECEMBER 31, 1969
Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an e-commerce site.
category Case Studies Related Topics 
How to map your selling process to the way your B2B customers buy: A case study
Martech
AUGUST 22, 2023
This is a fairly dirty industrial category, where the liquids are often unclean and the applications can be dangerous. They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems.
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SEO Split-Testing [Case Study] "Replacing “You’ll Love in 2021” with “Online” in the Title Tag for Category Pages"
SEMrush
DECEMBER 31, 1969
Learn more about the test result from the most recent case study published by SplitSignal: replacing “You‘ll Love in 2021“ with “Online“ in the title tag for category pages of the e-commerce website.
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SEO Split-Testing [Case Study] “Adding ‘(Updated Day Month)’ to The Title of Category Pages”
SEMrush
SEPTEMBER 29, 2021
Learn more about the test result from the most recent case study published by SplitSignal.
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Packaging Case Studies to Increase Their Promotional Value
WriteSpark
JUNE 11, 2013
Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. The second project is to collect related case studies into a downloadable book.
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Packaging Case Studies to Increase Their Promotional Value
WriteSpark
JUNE 11, 2013
Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. The second project is to collect related case studies into a downloadable book.
Case Study 120
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A Category is Born
LeanData
AUGUST 12, 2020
This month, we’ve collectively arrived at another major milestone: the formalization of a new tech category. And this month they released the first in-depth study on this technology with the Market Guide for Lead-to-Account Matching and Routing. And as we were gratified to learn, the report recognizes LeanData as a category leader.
Sales lift from AOOH averaged nearly 19% across four CPG categories
ClickZ
JANUARY 22, 2021
sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. The most significant lift in sales seen in the adult beverage category at 34.1%. A positive sales lift across four CPG categories. skincare products).
Navigating Using SDRs When Selling Into HR: Insights, Strategies and HR Case Study
OutboundView
JANUARY 19, 2024
If an SDR team consistently falls below the threshold of 6-8 meetings per month, particularly in less challenging product or service categories, it signals a need for immediate strategy reassessment or team performance evaluation. A critical metric for AEs is converting at least 30% of initial calls to follow-up discussions.
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Case Study: Should You Add a CTA to a Page’s Title Tag?
SEMrush
OCTOBER 15, 2021
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
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Driving Engagement in Challenging Categories: Insights from Britt Fero
Brandpoint
JUNE 5, 2023
In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. What advice would you give to brands that are hesitant to embrace social media due to being in a low-interest category? This is where creativity can play.
Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x
Outgrow
APRIL 7, 2020
Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.
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Case Study: CPG Brand Targeting Millennial Moms
Digilant
MAY 7, 2019
The CPG category is becoming more crowded than ever. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies
Marketing Insider Group
JANUARY 24, 2022
Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.
Nine Benefits of Using Social Proof in Marketing
Webbiquity
NOVEMBER 8, 2022
Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Uncertainty. Similarity.
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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent
ClickZ
MARCH 9, 2021
It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. The changes resonated with consumers, growing StarKist’s pouch category by 75 percent and nearly doubling household penetration. We were in a stagnating, declining category,” says Mecs. “We
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How You Can Give Consumers More Choice in Advertising
Marketing Insider Group
MARCH 4, 2024
As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1 Look at the results of one joint study published by MAGNA and Brave. billion by 2026.
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How to Choose Google My Business Categories (With Cool Tools!)
Moz
SEPTEMBER 8, 2020
Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. When and where to choose Google categories. How to choose Google categories.
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Case Study: CPG Brand Targeting Millennial Moms
Digilant
MAY 7, 2019
The CPG category is becoming more crowded than ever. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!
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Case Study: CPG Brand Targeting Millennial Moms
Digilant
MAY 7, 2019
The CPG category is becoming more crowded than ever. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!
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Outbrain’s Best of 2020: Case Study Edition
Outbrain
DECEMBER 28, 2020
Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. Volvo Case Study. Domino’s Case Study. Bosch Case Study. Domino’s. Register For Unveil.
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The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
Moz
JANUARY 26, 2020
They then mention 5 categories: Sexually explicit Hateful Violent Dangerous and harmful Lack consensus on public interest topics. It can be lights out for featured snippets if you fall into one of these categories, yet you can still be able to rank highly within the 10-blue-link results. Number five in particular is an interesting one.
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64 Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween
ClickZ
OCTOBER 23, 2019
For the past three years, Genies has been focused on developing the design, personality and use case of the Genie in a variety of messaging and social media apps such as Instagram, Kik, and Snapchat. There will also be an entirely exclusive category branded for Cheetos’ Halloween themed actions. Genies App Icon. Chester the Cheetah).
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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]
Sword and the Script | B2B
APRIL 16, 2024
.” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. emphasis theirs].”
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10 Tough Questions to Evaluate Your Target Account List
The Point
JULY 27, 2021
Does third-party intent data suggest that a specific domain is demonstrating interest in your category? Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage.
B2B Category Creators Episode 3 Transcript
Metadata
DECEMBER 3, 2020
B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.
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B2B Category Creators Episode 3 Transcript
Metadata
DECEMBER 3, 2020
B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.
Paid Content 52
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16 case studies prove ROI of mobile marketing
Biznology
FEBRUARY 18, 2013
A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?
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The 10 Best Examples of Thought Leadership Content Marketing
Marketing Insider Group
SEPTEMBER 28, 2020
The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. American Express Business Class.
[Research Round-Up] New Study Shows the Continuing Value of B2B Thought Leadership
B2B Marketing Directions
APRIL 20, 2024
Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.
Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.
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The Decision Journey: New Insights from Reddit Research
Convince & Convert
MARCH 5, 2024
Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.
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Landing Page Optimization: Mini Case Study
Anything Goes Marketing
OCTOBER 13, 2008
The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc. Above someone mentions a case study. PS: This case study on B2B online backs up my recommendations above. The conversion goal is for prospective clients to call or complete the short contact form.
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How to Create An Ideal Client Profile
Zoominfo
AUGUST 11, 2020
That is, they should be determined using interviews, case studies, and research on past and current clients. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. Studying your past closed-won/lost deals can help you visualize your ideal customer.
Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired
Moz
AUGUST 7, 2019
Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I wanted all the content pages to be organized into categories and subcategories. In this case, DA doesn’t really matter.
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2022 Outlook is Upbeat for B2B Tech Marketers
Webbiquity
OCTOBER 5, 2021
Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. Testimonials: Customer reviews and case studies are big. Companies will continue to invest in advanced security solutions. ” Investments in both organic (SEO) and paid search are vital.
How to Humanize Your Brand with Authentic Content
Marketing Insider Group
MARCH 24, 2021
Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.
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Productivity Measures Improve Performance and Operational Excellence
Vision Edge Marketing
MARCH 23, 2021
One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Four Productivity Categories for the Marketing Factory. Measurement. Everyone in business today accepts the merits of measurement.
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The Risks of Over-Reliance on Late-Stage Content
The Point
MAY 17, 2021
When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.
How to Choose the Right Tech Marketing Agency
Top Rank Marketing
FEBRUARY 26, 2024
LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.
Why Most B2B Companies Don’t Use Earned Media (Public Relations)
Marketing Craftmanship
OCTOBER 25, 2023
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.
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Six Ways to Connect with your B2B Website Visitors
Biznology
NOVEMBER 2, 2020
They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. Offer a research report, a guide, a case study—something that will help them address their current challenges. Website visitors are among your most valuable prospects.
Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Mismatched Content Type Priorities. .” as opposed to products.
What’s new and what’s working, in B2B channel partner marketing
Martech
DECEMBER 26, 2023
These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.
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