Hubspot

JULY 10, 2017

You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Read on, and bookmark them for reference when you’re formulating your next video content strategy. Why No One is Watching Your Videos. Frustrated.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Kevin Indig

MARCH 28, 2023

Kevin Indig • 11 min read Patters of SERP Volatility SERP Volatility follows distinct patterns that can change overnight. This article shows what model to apply in which case. In this case study, I show what this can look like. In this case study, I show why and how to detect it.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Directive Agency

APRIL 15, 2022

Finally, this includes search engine traffic through the results of a search such as search queries, videos, images, or even academic means through academic databases such as Scopus or EBSCO. As we mentioned before, the age of websites factors into Google’s rankings and new websites will struggle to rank on the SERP. Benefits of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. SEO: Moz’s case study for Pipedrive, a sales CRM.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

accelerate agency

AUGUST 15, 2021

Look for SEO agencies that have case studies that fit with your company’s needs. . And don’t think you can just pay to get on that first Search Engine Result Page (SERP). Look at past performance: This requires you to look at case studies and online reviews. Why is SEO important for B2B? SEO audit and analysis.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Televerde

DECEMBER 14, 2020

Through valuable content like webinars, videos, ebooks, case studies, and more, you can build credibility and establish yourself as the solution provider for prospective leads. YouTube ads. Here are the top lead sources to focus your lead generation efforts: 1. Content Marketing. Display ads. Sponsored content.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. That's a different story.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. That's a different story.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Salesforce Marketing Cloud

OCTOBER 20, 2021

Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). If your site is bogged down by heavy images or videos, for example, and not designed to load quickly, it will take a hit in search. Learn more. How do you track progress?

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Video Marketing. Field Marketing. Global Marketing. Interactive Marketing. Native Marketing. Voice Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

QuanticMind

NOVEMBER 9, 2017

To maintain contact with your prospect, you need to continue to show up on Google search engine results pages (SERP) when your prospects make those relevant searches – including searches that include your brand terms. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

SmartBug Media

MARCH 19, 2021

8 Really Cool Ways to Use Video in Email Marketing. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. This helps your site find residency on more search engine results pages ( SERPs ).

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

B2B Marketing Insights - WE

APRIL 24, 2018

Adding Google Analytics to your website is as easy as embedding a YouTube video. Being at the top of a Google SERP (search engine results page) should be a marketing priority. Getting to the top of a Google SERP requires strategy and search engine optimization (SEO). 4: Strategic planning case study.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Marketing Insider Group

FEBRUARY 2, 2021

Case studies. On average, moving up just one place on the SERPs will increase your click-through rate (CTR) by over 30%. Video Marketing. In 2020, 85% of businesses used video as a marketing tool. 87% of video marketers claim video has increased their website traffic. PDF downloads. Interviews.

Paid Content 269

Paid Content Marketing Budget Paid Search Agency Advertising Channels 269

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Live videos. Pre-recorded videos. Case studies. Step 6: Publish your webinar on YouTube. White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Moz

AUGUST 12, 2020

And we're happy to share that if you missed the conference live, the MozCon 2020 video bundle is now available for your viewing pleasure! If you'd like a taste of what this year's video bundle's got cooking, check out Rob Ousbey's talk from this year's event: A Novel Approach to Scraping Websites. Start watching now. Ross Simmonds.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Brandpoint

JUNE 12, 2019

You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. What is Branded Video Content? So, now what? But first, some definitions. Source: Spin Sucks.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Single Grain

FEBRUARY 15, 2022

For the full updating guidelines (which aren't all necessary for a content refresh) we use at Single Grain, check out Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. Step 4: Embed a YouTube Video Where Appropriate . For example, we used a video called ?? 14% increase in clicks.

Traffic 98

Traffic Organization CTR Cold Calling 98

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Video Marketing Statistics. (Overthink Group). Optinmonster).

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. For example, they might hear about you from a blog post, video or ad. Videos & Podcasts. At this stage, your videos don’t necessarily need to be promotional — they can simply be informative.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Online Marketing Institute

MAY 18, 2010

Web pages are more often directly linked to by other sites vs images or video, so it makes sense to start optimizing a B2B site’s web pages. How many pages are actually getting indexed and included in SERPs by search engines? How many and what type of videos are being published on the corporate site? How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Scoop.it

APRIL 25, 2023

Typical content marketing efforts use web and social media content like blog posts, videos, and images to attract and nurture potential customers. GoPro’s content marketing strategy involves creating amazing videos like the one below, featuring extreme sports athletes using their cameras.

PR 86

PR Marketing & Strategy Marketing Strategy Paid Search Agency 86

Single Grain

JANUARY 23, 2023

The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position. You can use an image or a video to encourage the user to click on the ad and make a purchase.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

BenchmarkONE

JULY 27, 2022

Simply put, it’s the process of making your website visible in search engine result pages (SERPs). Check the content performance and pick those that are doing well (high volume page views) or those with high potential yet lie on page two of Google SERPs. Turn your blog post into a Twitter thread or a YouTube Video.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

Conductor

DECEMBER 10, 2019

So we have content coming in the form of very technical written guides, we have video, social media, all these things to take into account, and recently we’ve been trying to take a couple of steps back. You see that somewhat reflected in Google now, trying to give us immediate gratification on the SERP.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

ClearVoice

JUNE 21, 2022

20 video posts for Instagram Stories around the topic “pet grooming” 3. A content plan is an organized approach to creating and deploying written, video, audio, multimedia, or interactive content pieces against a defined strategy. Interest: Case studies, product comparisons, tutorials, and reviews.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. DMHQ provides some studies, such as: Social Media Marketing. YouTube Marketing. Email Marketing.

Course 118

Course Training Paid Content Paid Search Agency 118

seo.co

OCTOBER 31, 2020

And if there’s a sure-fire way to get clicks, it’s to rise the SERP (search engine results page) rankings. Consider the following findings from a technical study that analyzed click-through rate (CTR) data across 874k pages and 5.1 In other words, SERP real estate is precious. Ask for Case Studies.

Small Business Marketing 132

Small Business Marketing Paid Search Agency Advertising Agencies Paid Content 132

ClearVoice

MARCH 19, 2020

Ongoing SERP reporting. Do your consumers thrive on YouTube tutorials rather than white papers? Do your consumers thrive on YouTube tutorials rather than white papers? Funnel those dollars into video production. Every content plan is malleable and ready to pivot based on incoming audience and SERP data.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Scoop.it

SEPTEMBER 23, 2021

So, you can continually work to do all of the following: Boost organic traffic to your website by producing relevant SEO-oriented content that ranks high on SERPs. But, you might be capable of getting much better results by exploring less popular options like podcasts, videos , or webinars.

Marketing Budget 80

Marketing Budget Top of Funnel Paid Content Marketing & Strategy 80

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Overlooked SEO: Optimizing Images and Video For Search. Check out the SERP for that keyword.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

SmartBug Media

NOVEMBER 18, 2022

It’s the sentence or two that appears in search engine results pages (SERPs) below a title. It is technically an HTML element, and the recommended length is under 155 characters, or else the text will be cut from the SERP. If your brand isn’t on YouTube yet, get on it. Customer referrals are some of the top drivers of sales.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

NOVEMBER 14, 2023

Cast magic.io : Cast magic is a tool that can create text-based content for video-based content, such as show notes, tweet storms, descriptions and titles. 3 AI Marketing Automation Case Studies Let’s put what we’ve learned into practice and take a look at a few cases of AI automation being championed by these iconic brands.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Automation Automation 52