Convert

NOVEMBER 2, 2022

This can involve testing different photos, videos, or even just different color schemes. What if we told you that you could increase your purchase rate and engagement (time on site) by double digits at +95% confidence levels by using video correctly on your e-commerce site? Formats of Videos Worth Testing.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

MARCH 28, 2023

Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content. Coschedule features some great case studies.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies . These statistics, strategies, and case studies will take your brand pretty far.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. B2B Creators in Different Market Segments Video Source: Neil Patel B2B creators are making a mark across various market segments, each with its unique dynamics and audience expectations. The creator economy has really changed everything. Image Source: Inc.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. You can view the full case study here for more information.

Barriers 127

Barriers Brand Identity Branding Content 127

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? People search for more video results than any other content.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. From song parodies, to creative moustaches, the contest has generated a lot of humorous video submissions, including the gem below.

Case Study 136

Case Study Case Studies Studies Paid Search Agency 136

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Online Marketing Institute

AUGUST 17, 2018

The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit. To kick-start the campaign, it made an ad video that showed the celebrities promoting the idea of #LiveUnlimited. It lasted for 95 days.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. How video content can help drive leads.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. Watch on YouTube ). – Let’s do a video! – Yeah.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Convince & Convert

SEPTEMBER 4, 2014

Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. » Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube' . »

Video Marketing 142

Video Marketing Campaigns Case Study Case Studies 142

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

SEPTEMBER 16, 2020

Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. With LinkedIn Stories, you can share static images and 20-second videos of your “everyday professional moments.”. Show it in action with a quick video. That’s coming back in the form of general stories.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Biznology

JUNE 29, 2018

So, what are the implications for sales communication content, and for video content in sales communication particularly? Sales enablement: the case for video in sales communication. That’s a tall order, but it helps make the case for video in sales communication. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Convince & Convert

JUNE 5, 2014

The level of video quality found through smartphone cameras, plus specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike (Red Bull Stratos, anyone?). Each changes the viewing experience slightly while staying within the YouTube environment.

Storytelling 150

Storytelling Video Marketing Campaigns Case Study 150

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Convince & Convert

MAY 2, 2012

YouTube video highlighting the Fight Hunger Campaign. Here’s a sample of Youngstown contest supporters: Along with video and Facebook, Walmart integrated its Fight Hunger campaign throughout its stores with signage that drove people to visit Facebook and vote for their community.

Case Study 121

Case Study Case Studies Social Media Studies 121

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Marketing Insider Group

MAY 10, 2023

Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme. The agency’s website should have sufficient testimonials and case studies that show continued success. This shouldn’t be hard to do.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Hubspot

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. Read on to learn more. Watch Time.

Video Marketing 98

Video Marketing Top of Funnel Click Rate Lead Scoring 98

Martech

SEPTEMBER 11, 2023

GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. for marketing case studies featuring AI technology would only produce results prior to September 2021. and Lately.ai.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129