Biznology

AUGUST 30, 2018

Buyer Enablement Video. Take video, for example. What is a logical objective for a video designed for buyer enablement? You’ll want your video to come to the point quickly, and stop there. Interactive Buyer Enablement Video. Different versions of videos.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Vidyard

NOVEMBER 5, 2020

But did you know you can use video to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Send Your Video 3.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

MAY 10, 2024

That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success. Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Incorporate more video content. It’s also vital to make the most of email marketing, video, and SEO.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Navigate the Channel

JUNE 6, 2024

Using a commercially available 360° camera on a rotating selfie stick you can capture video footage and create an immersive VR experience. Your website can be a place to showcase videos of your work, formal photos of your team (humanize who will oversee a project—and other roles). Interactivity is also a lead draw.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Biznology

JANUARY 20, 2016

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Video Source: Adam Erhart Marketing Automation Marketing automation services use software to maximize the efficiency and reliance of a company’s marketing strategy. Distribution.

Marketing Automation Services 309

Marketing Automation Services Marketing Budget Paid Search Agency Service 309

FunnelEnvy

JUNE 10, 2024

Downloadable case studies that go deeper with social proof can help increase form conversion rate and move prospects down the funnel. Source: Funnel Envy / ExactBuyer Case Study Sometimes its helpful to see an example in action. Check out our Case Study for ExactBuyer , a a data enrichment and sales enablement SaaS.

Sales Qualified Leads 62

Sales Qualified Leads Design Lead Scoring Lead Ranking 62

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. All your research, great writing, and video production can set the stage. Don’t the words “case study” just conjure up a picture of a yawnfest?

Brand Identity 349

Brand Identity Branding Advertising Agencies Content 349

Vidyard

NOVEMBER 5, 2020

But did you know you can use a video resume to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Contents 1.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. If video footage is available, upload files to a clearly labeled folder. Include PDFs or clippings of any published articles about you or your company. Story angles.

Press 130

Press Personalization Brand Identity Branding 130

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Video Video will be THE content marketing channel of 2023. In 2021, 70 percent of marketers believed that using video resulted in a positive ROI. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

OCTOBER 5, 2021

Write with Classic Hollywood Elements – Hewlett Packard HP’s video “The Wolf” tackles a topic that has the potential to seem dry and uninteresting: printer security. Sure, you might not have the budget to feature Hollywood stars in your videos, but you can still learn a lot from HP’s unique approach to B2B storytelling.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

The Lead Agency

JUNE 13, 2024

Much like there were mixed emotions about the snippets (that they would cause people to not bother clicking through to the article), AI-generated search answers also threaten to remove the need for users to click through to blogs, articles, papers—all sorts of content. Whitepapers, eBooks and case studies all invite extra reading.

SEO 62

SEO Paid Search Agency B2B Classified Ads 62

SmartBug Media

MAY 8, 2023

Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Plus, 90 percent of marketers using short-form videos will increase their budget thanks to its success. Is it relatable, funny, or engaging? Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hubspot

APRIL 10, 2019

Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7

B2B Marketing 125

B2B Marketing B2B Planning Brand Identity 125

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 179

Paper Case Studies Case Study Work Management 179

Stevens & Tate

FEBRUARY 9, 2023

Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services. You’ll also want detailed product or service videos that include video demonstrations if possible.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

ClearVoice

OCTOBER 26, 2022

White papers: A white paper is one of the most in-depth pieces of content you can offer your audience. It’s a great opportunity for you to use your research and create white papers that are specific to your audience segments. You want to be deliberate in the case studies you share with specific customers.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Walker Sands

JUNE 13, 2022

These insights guided the development of content and creative that would resonate with their audiences — from prospects to target accounts — including industry-specific guides, white papers, live webinars and more. Read the full case study here. billion valuation.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk.

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98