Stevens & Tate

JUNE 19, 2019

We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design. The platform makes it easy for a business in search of services to find case studies, client testimonials and other vital data in one centralized location.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Planning 40

NuSpark Consulting

JANUARY 21, 2012

I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. A smart practical guide to implementing search engine optimization. Ann Handley, C.C

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Digilant

FEBRUARY 11, 2021

Still, it’s good practice to come in with a general idea. Check out the case study here. . That’s not to say you have to know every last detail of your audience (digital advertising partners can help you more clearly define the psychographics, demographic, etc.). Are you targeting business professionals? Baby boomers?

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

RDW Group

APRIL 19, 2016

Video is also preferred by 29 percent of millennial buyers, as opposed to more traditional marketing collateral of case studies, white papers, and brochures. Having practical product information, such as training and demos (39 percent) and product news (29 percent), do well with millennials. He earned his B.A.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Charting all of this on a social media dashboard is a great practice to follow. a white paper download).

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Outbrain

MAY 19, 2022

Check out our great recent case study with them here. Smartlogic will then find the ideal ratio and blend of advertising and editorial based on your goals. This feature is already a hit with many of our Partners including Euronews, who achieved both +34% RPM and +18% Organic CTR with Smartlogic.

Activities 29

Activities Advertising Agencies Mobile Advertising CTR 29

SalesIntel

OCTOBER 26, 2022

For example, a customer at the awareness stage may benefit from blog posts or case studies regarding relevant challenges to their business. They also asked satisfied customers to participate in case studies and share reviews online. This strategy also presents an opportunity to capture case studies and social proof.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

ClearVoice

JANUARY 31, 2019

The Board Game” where people get to play embarrassing practical jokes on each other, your desired takeaways for the audience might sound something like this: “WTF!” What amount of earned media will make this your best case study yet? . The media plan rollout (if applicable).

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. But, if you’re looking for an always-interesting, impactful, funny, practical book to get you excited about marketing again, you should pick up a copy of UnMarketing.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. One-size-fits-all site content will not help you engage. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Tomorrow People

SEPTEMBER 27, 2022

Startups, however, need to take these practical constraints even more seriously. Ask yourself: how do you plan to stand out? The most practical way to get started is to create two internal assets: a perceptual map and a messaging matrix. Landing pages and case studies are good examples of middle-of-the-funnel assets.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Startups, however, need to take these practical constraints even more seriously. Ask yourself: how do you plan to stand out? The most practical way to get started is to create two internal assets: a perceptual map and a messaging matrix. Landing pages and case studies are good examples of middle-of-the-funnel assets.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

ClearVoice

SEPTEMBER 22, 2020

Private practice physicians and health-related businesses : Medical and dental care have become highly competitive, and consumers have a choice. Case studies of successes. Social media posting. Creating an integrated media plan and calendar is essential. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Single Grain

APRIL 18, 2022

All these tasks are complex and time-consuming for most companies, which is why it makes sense to hire a paid social media advertising firm. Get My Free Paid Social Media Plan . Why You Should Hire a Paid Social Media Agency. All the major social platforms give certifications to their top advertisers and media buyers.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Single Grain

JULY 6, 2023

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats: To put it simply, such an analysis will help you track and measure the effectiveness of your promotion plan as well as your marketing plan as a whole. Brand Promotion 1) Glossier Brand Promotion This case study details how beauty company Glossier grew into a $1.2

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social media strategy consulting details here.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

MARCH 3, 2010

What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? It makes little sense to me, but I still see it frequently and hear PR agency folks say “social media? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Conductor

DECEMBER 3, 2019

” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. We’ve been using the features within Conductor, like the business case tool, to quantify what our efforts can get us, and that gets people on board. You’ll be a better applicant.” Give us this resource.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Webbiquity

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Marketing Insider Group

FEBRUARY 17, 2011

The white paper also goes into a few cases studies of companies that are executing on their social media plans and achieving real results. But I’ll let you download Social Media for B2B Marketing to see that for yourself. It also provides tips and advice on how to monitor results.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You are indeed the perfect case study. Addition: Social Media (relationships) can be outsourced. Bravo, man. Keep at it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152