Convince & Convert

MARCH 3, 2010

What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? It makes little sense to me, but I still see it frequently and hear PR agency folks say “social media? Oh, that's part of our digital practice.&#

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Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social media strategy consulting details here.

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Convince & Convert

FEBRUARY 25, 2010

“Motive&# is a great word for the WHY. link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media?

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Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan.

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Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. j Jason Baer Thanks very much for the kind words. Bravo, man. Keep at it.

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Convince & Convert

MAY 20, 2010

We have no qualms about changing the names of our pets, and in practice we almost always name our pets after a period of getting acquainted, to better devise a name that matches the characteristics and temperament of the animal. There's SOOOO many case studies and results out there to see what's already been done.

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Convince & Convert

SEPTEMBER 8, 2010

Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. get the point.

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Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. Expion just compiled 8 case studies with one of our clients, Applebee's. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

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Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Awesome stuff Jay — I love the way you bring real examples to social media.

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Convince & Convert

APRIL 22, 2010

[link] via @jaybaer [link] MikeCorak RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) [link] [link] MikeCorak RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) [link] bretsimmons More great stuff, Jay.

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Convince & Convert

JUNE 30, 2010

I would love to hear your thoughts about how companies can address this challenge from a practical standpoint. It seems to me that many can barely muster the resources and dedication to do a good job with even one social media initiative — how can they possibly handle a segmented social media program day in and day out?

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Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. The blogosphere is especially demanding of something “real.”

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Convince & Convert

SEPTEMBER 20, 2010

It would be interesting to see the results of the survey if they were to conduct it a year from now; More B2B companies may be using Twitter and there will be more best practices from which to learn. I might use your case study in my new book (co-written with Amber Naslund). than r non-users. link] jaybaer Fantastic.

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Convince & Convert

JUNE 16, 2010

They didn’t employ a secret formula or best practice from outside the company. It simply “ turned up the volume &# with social and mobile tools — allowing customers to take utility to new heights. They looked at their own scenario for answers.

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