Case Study Media Plans Practices WOM 
Industrial Marketing Today
SEPTEMBER 13, 2010
Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports.
Convince & Convert
SEPTEMBER 20, 2010
For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&#
Convince & Convert
APRIL 22, 2010
[link] via @jaybaer [link] MikeCorak RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) [link] [link] MikeCorak RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) [link] bretsimmons More great stuff, Jay.
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