Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. According to CSO Insights, 54.9%

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

Launch Marketing

JULY 6, 2022

From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Consideration: This stage is about nurturing prospects and further educating them on your key differentiators.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. For example, if the T-Mobile team wants add a question to a survey, the tool allows them the freedom to implement different questions without having to put in a ticket to IT or go through a long development process.

Case Study 74

Case Study Case Studies Studies SMS 74

Biznology

JUNE 29, 2018

Many buyers have already identified a solution before engaging with sales. So, what are the implications for sales communication content, and for video content in sales communication particularly? Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. But it may go unshared.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. ComScore’s case study shows how social proof affects conversions using their landing pages.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Marketing Insider Group

DECEMBER 18, 2023

You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. That last bit is important.

Marketing Strategy 218

Marketing Strategy Marketing & Strategy Work Management Product 218

Zoominfo

JULY 23, 2020

Think of warm leads as the window shopping of sales. The creme de la creme of leads, hot leads are ones that are qualified, highly interested in your product, and ready for direct contact from a sales rep. Hot leads should also immediately be contacted by a sales team, as they will want to close a deal sooner rather than later.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. Sales intelligence includes a depth of information that is both accurate and predictive. Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Webbiquity

JANUARY 19, 2023

Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Feature Study.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Tiecas

APRIL 5, 2024

Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 110

B2B Sales B2B Buying Cycle Sales Qualified Leads 110

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Looks like you’re ready to make a sales call. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.”

Top of Funnel 69

Top of Funnel Work Management Lead Scoring Lead Ranking 69

Only B2B

JUNE 23, 2022

The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. However, it also makes it lot simpler for you to determine where a potential client is in the buying process and how to effectively move them along.

Top of Funnel 118

Top of Funnel B2B Sales Sales Qualified Leads Leads 118

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Hubspot

JULY 22, 2018

Accurately depict the purchasing process. Differentiate based on value. How can I differentiate myself from the competition?”. Below are the 10 essential selling skills you need to succeed in sales today -- all extracted from the study's findings. Top 10 Sales Representative Skills.

Work Management 101

Work Management Marketing Management Lead Ranking Case Studies 101

Top Rank Marketing

JUNE 5, 2024

In a space where it can be especially tough to differentiate and be found by your audience, a well-crafted content strategy can be your key to breaking through. Long sales cycles: Signing up with a SaaS provider is a major investment (financially and operationally), making it a heavily-scrutinized decision. Let’s talk about how.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In order to thrive in such an environment, manufacturers need to overcome these challenges and differentiate themselves from competitors.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

SEPTEMBER 20, 2023

While marketing teams are often tasked with crafting compelling messages to reach their target audience, there’s a valuable resource they sometimes overlook – their sales counterparts. Sales teams are on the front lines, engaging directly with customers and gaining invaluable insights into what resonates with them.

B2B Sales 108

B2B Sales B2B Marketing B2B Case Studies 108

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

The Lead Agency

JULY 18, 2019

When it comes to B2B selling, the purchasing process can be both long and complex. If your current B2B sales strategy doesn’t take this into account, you may be losing valuable leads that become ‘stuck’ in funnel bottlenecks. To effectively pinpoint any bottlenecks, this is what you need to establish.

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

DiscoverOrg

MARCH 3, 2017

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. No sales rep is perfect in every category. Sales Team Attributes. The sales team attributes we assessed were: Adapting to change. Sales Skill. It’s a game of give and take.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Salesforce Marketing Cloud

JUNE 28, 2023

Let’s be real, the sales pitch has evolved. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. That means your sales pitch is likely to be a prospect’s first interaction with your company — so make it count.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Outreach

DECEMBER 18, 2019

Sales operations is the unsung hero of the sales world. Its role is far-reaching and yet is critical for frontline reps and for your revenue's health as a whole. As a sales ops leader, the scope of the role can be overwhelming, but don’t worry. This book is a must have for any sales operations leader. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

Adobe Experience Cloud Blog

APRIL 13, 2016

Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. A case study can provide all of this information and more.

Case Study 48

Case Study Case Studies Studies Work Management 48