Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. Close – Make the most of your leads by aligning your marketing and sales strategies.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Envy

SEPTEMBER 24, 2020

When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. The lead has defined their goal and is looking for non-sales content that differentiates you from the competition. Try case studies, product comparisons, demos and free trials. Is inbound marketing your hero?

PPC 118

PPC Top of Funnel B2B Marketing Paid Search Agency 118

SnapApp

SEPTEMBER 8, 2017

A lead generation funnel. . . What is a lead generation funnel? . Think of it in terms of a real funnel. As things enter the funnel they get whittled down into a more purified/clean form. A lead generation funnel is no different. Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! .

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

Single Grain

AUGUST 17, 2021

Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. Primary responsibilities include market research, PR and brand management, pricing management, and marketing communications.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Single Grain

JULY 4, 2023

While many focus on generating a high volume of leads, the secret lies in optimizing the conversion process itself. Your value proposition is what differentiates your product or service from competitors and convinces potential customers to choose you.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Heinz Marketing

FEBRUARY 5, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Sales Management 53

Sales Management Top of Funnel Enterprise Management Work Management 53

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Stages in the Sales Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

B2B Marketing Analytics

SEPTEMBER 22, 2019

This customer experience, which is powered by marketing databases, is a key factor that differentiate the high performing and growth-focused marketing organizations. a key competitive advantage that differentiates the best performing marketing organizations especially the ones that are focused on growth marketing.

Analytics 40

Analytics Work Management Marketing Management Marketing Automation Services 40

SnapApp

AUGUST 1, 2017

Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . The strategies, tactics, channels and ways to measure success are endless. Nine demand generation tactics used by leading brands. Demand generation then coaxes prospects down the funnel. . But where do you start? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Zoominfo

MARCH 30, 2023

For demand generation professionals in charge of optimizing a B2B marketing funnel, that means any friction getting in the way of alignment, efficiency, and scalability simply has to go. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Funnels Work Management 130

Hinge Marketing

JULY 21, 2022

Their expertise is vital to differentiate your content and provide value. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. A growing number of events require speakers to center their presentations on case studies.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Convince & Convert

JULY 15, 2016

So the idea of trying to figure out how you might resonate better with your audience, how you might tell a better story that really connects with the pain, the needs, the emotion, the fear of your prospects, it starts with creating a better experience and how do you tell a differentiated story. You think about top of the funnel.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Sage Marketing

AUGUST 11, 2019

A marketer’s daily responsibilities involves balancing multiple projects and managing priorities in a way that can be demanding. The agency needs to be able to position you as an expert in your field as well as generate business leads to support your sales efforts and help you to grow. . What is your pricing structure?

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Lead Ranking 65