Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Television marketing 138

Television marketing Skype Social Media Public Relations 138

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Listen Now. Find us on iTunes: [link].

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 143

Social Media Activities Media Skype 143

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

B2B Marketing Savvy

SEPTEMBER 21, 2009

B2B Case Study: PR. B2B Case Study: Barriers & Lessons. Twitter Blurs the Line Between Adv, PR, Marcom. B2B Twitter Case Study. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Social Media 40

Social Media Twitter Research Media 40

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D.,

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Yes in all cases BTW). Yes in all cases BTW). Gary Vaynerchuk has a FPT of 39.26. Have a learned a ton?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed. What can I say? Looks like some of you may have gotten the hint! News Module.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As In the case of today's internet. First, never blow off a post.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Implement “subscribe” buttons via RSS and Email 23. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. Jay : Whether that’s in your case more of a behind-the-scenes API or whether you’re saying, “Look, we’re going to put all of our social media eggs in a Facebook basket.” It’s not really about what the PR guy says on Twitter. Princeton Review wrote a story on a study.

Social Media 115

Social Media Media API Twitter 115

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

MAY 28, 2005

« Blogging & RSS Events | Main | One-to-one lead generation for B2B companies » Creative lead generation blunder? Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you. Getting the C-suite to really believe is SO hard.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Marketing/Communications/PR. Case Studies in Custom Content. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

WebMarketCentral

MARCH 21, 2007

The site also provides an RSS feed to keep registered users up to date on newly added content. It enables businesses to leverage and increase the ROI of their rich media investments, and virtually any type of rich media, from any source (not just ON24 clients) can be uploaded.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Be sure to give your audience a way to subscribe to get updates either via RSS or email. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] I have subscribed to your rss feed as well. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Scoop.it

MARCH 11, 2021

Case studies. Automatic content import using RSS or a sitemap. The best use cases for a content hub. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events).

Curation 66

Curation Advertising Agencies Press Content 66

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. We’ve grown quite a bit in the last few years, so that’s probably the case. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. We’ve grown quite a bit in the last few years, so that’s probably the case. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

QuanticMind

MAY 30, 2023

Then I remembered this kind of old thing called RSS that I sort of mentally wrote it off when Google Reader died. And I started looking into more new school RSS readers. So in my case, it's an iPad, and I forget the name, I think it's like PDF Viewer or something like that. And they've really kind of come a long way.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. blog , maintained by Peter Friedman and the students in his Legal Analysis & Writing classes at Case Western Reserve University of Law.

Social Media 100

Social Media Class Web 2.0 Media 100