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PKM and the Organization - Pollard

Buzz Marketing for Technology

And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes. cultural anthropology tools).

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Your website sucks

Biznology

Now, it’s content marketing, digital PR, social media marketing, etc. So to, people often reject outdated (or seemingly outdated) websites, and they’ll dismiss you, too, if you’re using Ye Olde Busyness Lingoe instead of the most current language, testimonials, references, case studies, client list, and white papers.