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Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. Judging Categories Previous winners How can we help you?

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

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