Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Listen Now. Find us on iTunes: [link].

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors. Thanks for sharing. link] < possibly.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 144

Social Media Activities Media Skype 144

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? No stack of case studies or conference road trips will do it, either. I find far too many organization leaders are risk averse (good times and bad) or pursue new platforms only as an immediate reaction without foresight, study or knowledge.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40