Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. It’s not magic.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. This surge signals AI’s move from the periphery to the core of B2B interest, presenting an opportunity for marketers to lead conversations in this space. So why are we talking about case studies?

B2B 143

B2B Case Study Case Studies Content 143

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Collaboration dies when structure is allowed to atrophy.

Case Studies 90

Case Studies Case Study Studies Planning 90

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. We, as SEOs, have to rethink our way of doing SEO.

Case Studies 73

Case Studies Case Study Studies SEO 73

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Medallia collaborated with Vidal’s Experience Team to create presentations explaining the platform and the initiative. They continue to innovate with us and they understand our organization and company.

Case Study 74

Case Study Case Studies Studies SMS 74

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. The first is that video testimonials and case studies will stand the test of time.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If your sales organization customizes or personalizes content, your marketing team can save time by eliminating one-off requests. What are some common LiveDocs use cases?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Convince & Convert

FEBRUARY 21, 2024

These are powerful tools that can help your organization. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. First, we need to talk about why an organization’s stories are so powerful in the first place.

Case Study 57

Case Study Case Studies Studies Work Management 57

Content4Demand

FEBRUARY 7, 2020

The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

B2B Marketing Traction

OCTOBER 16, 2015

This means that pages and fonts would resize and information would be presented in formats that visitors could easily view and interact with no matter what device (cellphone, tablet or desktop computer) a visitor was using. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

QuanticMind

MAY 17, 2018

Whereas Ting and Babbel were seeing diminishing returns on their advertising spend, QuanticMind was stoked on the new challenge this presented: How could we take a company with a great product and start improving their PPC sales? Want to see these same results at your organization? A New Approach, Based on Data (and Enthusiasm).

Case Study 40

Case Study Case Studies PPC Studies 40

Marketing Insider Group

APRIL 15, 2024

In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. It’s simple: they deliver value.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

MARCH 18, 2024

Creating a blog post outline isn’t just about organizing your thoughts. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Start with keyword research. Yes, better.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality.

Case Studies 64

Case Studies Case Study Features Studies 64

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

Research 98

Research Case Studies Case Study Skype 98

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? The best news from the study is that 85% of tech company employees say their companies have responded somewhat or very well to our situation.

Research 332

Research Paid Search Agency Case Studies Planning 332

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Golden Spiral

APRIL 18, 2019

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Health IT Resources. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Tony Zambito

DECEMBER 14, 2020

It does not take a huge scientific study to see that confidence has been shaken in a lot of industries. An example from our Center for Buyer Insights Buyer Outlook Study : “Here’s the thing, while we have seen a tremendous spike, we know it is not normal. Or, to engage in sales conversations where we are making a business case.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Zoominfo

JUNE 10, 2018

A demo shouldn’t be a one-way presentation; it should be a conversation. Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Testimonials and case studies provide proof of value.

Pricing 239

Pricing Price Case Study Case Studies 239

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 1: The funding play. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Organize reports, analytics, resources, goals, and persona information in a shared location.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Not to mention, organic CTRs are declining, and zero-click queries are rising. Organic Growth Highlights. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. So here are a few questions we’ve found can spark great conversations: What slide in your presentation deck gives the buyer their “lightbulb moment”?

Marketing Automation Services 144

Marketing Automation Services Software Top of Funnel Process 144

Marketing Insider Group

AUGUST 15, 2023

Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. Content organization. SEO optimization.

SEO 235

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 235

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A little recognition goes a long way, especially for minority groups within your organization. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78