Moz

JUNE 29, 2020

A case study. I took some time to think about it and consolidate a bunch of observations and opinions I’d actually had for years, but never really made concrete. This will differ by client and by topic, but it could look something like this: In this case, the blue circles denote a topic + format which may be link-worthy.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Contently

FEBRUARY 8, 2022

Your company should promote your story and humble beginnings on your “About Us” page. Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Promote the video. In the case of startups, possibly stock. On to the lessons of the report. Always On Beats Hit or Miss.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. Get on the phone.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. Product marketing involves bringing products to market and then promoting and selling them to consumers. In a nutshell, content marketing is more educational than promotional.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. Gone are the days when SEO was important just for the SERP. What is social media SEO?

Social Media 158

Social Media SEO Cost Per Click Media 158

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more. LinkedIn is a TopRank Marketing client.

Work Management 134

Work Management Marketing Management B2B Marketing B2B 134

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Walker Sands

OCTOBER 25, 2023

Lindsey joined CIO Dive as an associate editor and was recently promoted to reporter. In my opinion, there’s not a specific formula to follow — I don’t see something and immediately think yes or no. When it comes to case study stories, some reporters only want to talk to the customer while others are okay talking to the vendor.

PR 98

PR Media Case Studies Vendors 98

Sprout Social

JULY 29, 2020

As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. Create case studies. Create review options on different platforms.

Effectiveness 138

Effectiveness Marketing Management Case Studies Case Study 138

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Remember, though, that you don’t have to pitch to them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Once the webinar, podcast or article is published, make sure you and your partner promote it to their audiences in their most important channels.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Use the advantage of online platforms and social media to gauge opinions and understand pain points – there’s always a discussion going on related to your industry somewhere on the internet.

Planning 311

Planning Conversion Top of Funnel Custom Publishing 311

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works. Look no further than this Huggies case study.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

SocialPilot

FEBRUARY 1, 2024

So, when a friendly neighborhood influencer decides to back any brand, people are more likely to believe in their advice than in a recommendation of a branded profile or celebrity influencers who do not usually consume what they promote on social media. In either case, you need to jot down what you want to achieve.

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78

Conductor

OCTOBER 13, 2022

Only 58% of women reported feeling comfortable or somewhat comfortable asking for a raise , compared to 74% of men, according to a 2020 Indeed study. However, that’s typically not the case across most organizations. Self-promotion gap. What are the biggest challenges women in marketing face when advancing their careers?

Marketing Management 109

Marketing Management Paid Search Agency Thought Leadership Peer-to-peer 109

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content. Second, the premium content must be promoted in a way that makes it visible to the target audience.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Craftmanship

SEPTEMBER 18, 2020

Countless research studies also suggest that many people who lose weight will regain all of those pounds within a year, and likely add more. On their journeys, they also must overcome self-imposed obstacles, and in my opinion, three of those are the same reasons marketing fails at most companies. Setting Unrealistic Expectations.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Marketing Insider Group

NOVEMBER 7, 2022

You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. First step is always to start with the business case for your content marketing. Promote Your Content Through an Employee-Generated Social Media Campaign. Align To Your Business Strategy.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. Cugelman had to approach marketers who made mistakes in order to document and study them. In some cases, managers should go out and build psychologically diverse teams.”. So what went wrong?

Campaigns 120

Campaigns Paid Search Agency Work Management Marketing Management 120

Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. It’s one of the most trusted channels today.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Influitive

OCTOBER 11, 2015

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities. Final selection.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

ClearVoice

APRIL 23, 2020

People who offer an opinion. Case studies. Example 1: Woobox case study. Social promotion app Woobox offers a handful of case studies on their website to entice marketers to pull the trigger and give their service a try. Separate fact from fiction, opinion and propaganda. Buyer personas.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ClearVoice

JANUARY 29, 2024

They can streamline task management, promote transparency, and keep everyone on track. The platforms give your teams easy access to the latest information, reducing potential errors and promoting a more centralized approach. Create constructive feedback channels as a space to address various opinions.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. 3 Steps to Promote Equitable Mentorship. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Genroe

DECEMBER 15, 2014

There are quite a few items that need review including: Mis-Understanding Net Promoter Score. On the “allegedly” side, you don’t need to believe me about the link between NPS and revenue, check out this whole page of Net Promoter Score® Success Stories and Case Studies for evidence in different industries and business sizes.

Promotion 63

Promotion Word of Mouth Startups Customer Satisfaction 63

Stevens & Tate

SEPTEMBER 28, 2021

Here are two to get you started: Case studies: These showcase how your business helped a customer with a specific problem. The study outlines what problem the customer was facing, how the company helped solve the problem, and the final results along with the customer’s feedback.

Loyalty 75

Loyalty Lead Ranking Marketing Qualified Leads Top of Funnel 75

Convince & Convert

MARCH 9, 2016

It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. times investment to, according to a recent study by Tomoson , an ROI of $6.50 Reports are showing returns anywhere from 1.5

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. So just in case, here are some quick pointers: 1. Offering the chance to win a prize, combined with the time crunch (in this case, you’re literally watching the time pass), is a surefire way to interest viewers.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 112

Thought Leadership Press Ideal Customer Profiles High Quality Lead 112

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 83

Thought Leadership Press Ideal Customer Profiles High Quality Lead 83

Huptech Web

DECEMBER 2, 2022

Studies have shown that less than half of online consumers trust ads with users and online reviews over the content within magazines, TV, and newspapers that brands create. A study by Merkley and Partners reveals that approximately 93% of customers value user-generated content when purchasing. Social Media. Video Content.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52