Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. A solid CRM – MAP integration requires two-way communication. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

BenchmarkONE

OCTOBER 7, 2020

And to go into your pitch with confidence, you need to make sure you have access to all relevant information. And to go into your pitch with confidence, you need to make sure you have access to all relevant information. And to illustrate why we’ve outlined a few of the areas where a CRM can really come in handy when acing your pitch.

CRM 77

CRM Software Peer-to-peer Case Study 77

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Before we explore these key success factors and recommendations, let’s understand the current state of AI-powered CRM. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Guest post by Eduard Klein. Humans have spent way too much time doing repetitive tasks that do not require our expertise.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Re-engage with Previous Clients.

CRM 86

CRM Tips Ideal Customer Profiles Ad Frequency 86

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Zoominfo

JULY 23, 2020

Not all leads are created equal. In fact, they fall more on a spectrum. There are good ones, not-so-good ones, and just plain bad ones. You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. Share Case Studies. Aka, the dream leads.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. Email marketing as a strategy is one of the easiest and least expensive ways to reach your target audience. It beats social media, PPC (pay-per-click), media buys, and almost all other forms of marketing. The importance of CRM in Email Marketing. 1 Personalization.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Predictive Response

MAY 28, 2022

Are they staying all the way until the end, or do people drop off early? You should collect this data and compare it to other information you have on your audience. The best way to do this is to connect your webinar platform with your CRM. The 4 Reasons Why You Should Connect Your Webinar Platform With Your CRM.

Webinar Metrics 52

Webinar Metrics CRM Contact Marketing Organic Leads 52

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. ” (Businesswire).

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. Which key goals will your marketing efforts affect?

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Leadspace

MAY 15, 2024

Last week our team had the privilege of attending the Forrester B2B Summit 2024 in Austin, Texas, and it was one heck of an experience. The fact is, creating and distributing highly-personalized content at scale depends on an accurate foundation of buyer data. Unfortunately, they’re struggling to merge numerous static data sources.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Martech

DECEMBER 27, 2023

Even though they are obvious, it’s easy to overlook one or more of them. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability.

Email Marketing 126

Email Marketing Marketing Management Salesforce.com Deliverability 126

Allocadia

APRIL 3, 2019

The Task: Maximize Profitability When profitability hinges on marketing investment effectiveness, an accurate and timely understanding of how investments lead to results is critical. With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. If you create essentially any kind of content on a computer, you use marketing technology. an incredible 24.7%

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Martech

DECEMBER 14, 2023

Understanding alignment in martech Alignment in martech means ensuring that every martech platform, tool or service (we’ll use the term “tools” to represent all three going forward) used by the marketing organization contributes towards the company’s overall goals. This isn’t just a “check-in now and then” thing.

Digital Experience Platform 107

Digital Experience Platform Marketing & Strategy Business CMO 107

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClearVoice

DECEMBER 18, 2023

It is the polar opposite of running generic, one-size-fits-all marketing campaigns. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

MARCH 6, 2024

From there, the answer depends on whether relevant integrations already exist—if they don’t, it’s almost certainly time to embark on the custom integration journey. You don’t need to worry about all the technical stuff under the hood—that’s for your partner to worry about. Data is siloed, limiting its value. Workflows have gaps.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Lead Liaison

DECEMBER 1, 2022

In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. accurate on average. accurate on average. Lead liaison CEO Ryan Schefke.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. The most curious thing of all was that John had never actually bought anything from the company that sent him the email. He'd been on their website, and even filled a shopping cart, but he had never actually completed the purchase. No two businesses are alike.

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

SalesIntel

DECEMBER 6, 2023

Selling is all about hitting the numbers consistently. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

ATAK Interactive

JULY 21, 2020

All marketing and sales departments have the same goal: to drive sales and revenue for the company. Each team ends up focusing on different target consumers to pursue, ultimately, impeding each other’s abilities to attract and convert qualified leads. B2B businesses today operate in a new reality.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Salesforce Marketing Cloud

JUNE 14, 2023

If one of these issues is overshadowing your deal, ask your prospect if they’re willing to share how it’s affecting them. Sales tactic #3: Explore AI and automation We’ve all heard it by now: AI is the wave of the future. If your CRM doesn’t already have these features, ask your manager for a tech upgrade.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What is your budget, and is it flexible based on finding the right fit?

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. For agents working on several cases all at once, contact center AI can be a real timesaver.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

SmartBug Media

JANUARY 10, 2024

What matters is not just having a defined sales process, but having one that truly works for your business. In these scenarios and others, a marketing agency—especially one that thoroughly understands the sales process—can not only reduce friction but also increase the number of prospects, qualified leads, and, ultimately, sales.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Despite these hurdles, 42% are doubling down on one-to-one personalization strategies.

Personalization 115

Personalization Practices Allocation Enterprise Management 115

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. This stage is the one in which you build brand awareness. Customer testimonials are all about building social proof for your brand.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Salesforce Marketing Cloud

JANUARY 17, 2024

It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. Share knowledge The Service Trailblazer Community is all about learning. You get the pivotal role technology plays in shaping the future of customer service.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Lake One

OCTOBER 26, 2023

It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). Inbound generally focuses on buyer personas creates content and motions to capture demand from buyer personas looking for solutions to a pain identified in buyer persona research. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63