Hubspot

JANUARY 27, 2020

Success theater is, at its core, an informal operating system that says to employees: "you're expected to win, and you should only discuss wins. billion charge in their fourth quarter related to their insurance operations and needed to set aside $15 billion over seven years to bolster insurance reserves at the GE Capital unit.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! From event planning to trade show design, there’s a little something for everyone.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

JULY 30, 2020

Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service. It's essential that a technical marketing manager has wider business knowledge, to understand the ROI for the specific product, as well as the product's use cases.

Work Management 101

Work Management Marketing & Strategy Marketing Strategy Marketing Management 101

SnapApp

OCTOBER 10, 2017

SnapApp recently published a study on generational differences that drive B2B buying decisions. According to the Conference Board , the first vendor that is engaged in the sale wins more than 50% of the time. The operative concept here is marketing to millennials on their terms – based on trust and social interaction among their peers.

Peer-to-peer 48

Peer-to-peer Buy B2B Marketing B2B 48

Valasys

DECEMBER 18, 2019

The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000. Leveraging an exclusive, well-researched & diversified content strategy Valasys Media has a treasure-throve of content in the form of top stories, journals, white papers, case studies & e-books.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

NetLine

OCTOBER 17, 2019

The company as a whole is sector-focused, from the sales and operational teams to the marketing team itself. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. I met NetLine at CMWorld in 2018 by randomly attending their case study session with another client.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Tweets comms news, conference deals and more. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

OCTOBER 19, 2017

When I do, as happened at the Intelligent Content Conference, my technical writer’s heart goes pitter-pat. In her case, the gap takes the form of marketing on one side and tech communication on the other. Plan to attend the Intelligent Content Conference March 20-22. It’s rare that I hear of these teams working together.

Top of Funnel 89

Top of Funnel Planning Content Paid Search Agency 89

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. And don’t think that Horvitz is just resting and waiting for this conference. in Downloads.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

ClearVoice

DECEMBER 18, 2023

You can create white paper content tailored to the needs of your target e-commerce accounts. The white paper can include e-commerce automation use cases and success stories that mirror your audience’s pain points and the outcomes they’re looking for in a martech solution. Let’s say you provide a marketing automation platform.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Kapost

OCTOBER 24, 2016

She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. Studies show that at least $50 billion dollars are spent each year on wasted content.

Work Management 48

Work Management Top of Funnel Marketing Management CMS Development 48

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Gordon Crovitz notes an interesting phenomenon--business conferences are doing better than ever.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). Trying to force a modular work configuration by limiting these channels, in many cases, unacceptably constrains the ability to interact and prosper in knowledge work. Adaptability.

Work Management 100

Work Management Research Verticals Press 100

Heinz Marketing

FEBRUARY 24, 2020

I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops. So I studied English literature at the University of Virginia. Conference, which is now the Sales 3.0 I’m not a journalist.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Online Marketing Institute

JULY 31, 2012

White Papers. Operations. Paper Merchants. Case Studies in Custom Content. Conference/Meeting. Press Conference. Conference and Convention Centers. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Video Center. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Outgrow

JULY 16, 2021

You get three passes in case you don’t want to answer a question, you can just say pass, but try to keep your answers to one word or one sentence only. . They’re empowered through chat, through message, through call, through video meetings and conferences. Morgan Norman: Thanks for having me. The Rapid Fire! So, admirable!

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

MAY 18, 2010

The operative word in that last sentence is “start&#. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. So we make the best of what we have while building a case for a better situation overall.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

APRIL 4, 2019

In some companies, business development is part of the larger sales operations team. Recent studies show 5% of meeting attendees remember statistics and 63% remember stories. To make your goal assignable, ensure everyone on your team understands who is responsible for this goal: in this case, sales or business development reps.

Template 91

Template SWOT Planning Enterprise Management 91

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. White Papers. Case Studies. Building a Solid Case for Attribution to the CMO. AppDynamics Case Study. DiscoverOrg Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

ClearVoice

AUGUST 14, 2023

But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges. In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Rev

SEPTEMBER 9, 2018

Jon has reviewed dozens of academic research studies on buyer psychology, thousands of case studies and tests, has run thousands of A/B and multivariate tests, and is a top-rated speaker at conferences like Dreamforce , MarketingSherpa and the AMA. What’s going on in a human, down into the subliminal in some cases.

Lead Nurturing 114

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 114

markempa

FEBRUARY 12, 2018

We find it can be very productive to draw a “map” on a piece of paper. It’s how we do our research, but there’s nothing to say that heads of marketing or marketing teams, sales teams couldn’t do the same thing for their customers, which is to put on paper a straightforward diagram. It’s business case-building. It’s hard work.

Sales Management 300

Sales Management Buy Research Lead Ranking 300

Hinge Marketing

MAY 18, 2020

Instead, digital substitutes such as search engine optimization (SEO), social media, webinars or video conference calls are used to attract, engage and close new clients. Many clients already have large, geographically dispersed operations so they are already used to doing business remotely. Why would that be the case?

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. A Focus In-Person Events.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

SEPTEMBER 7, 2017

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Sage Marketing

OCTOBER 18, 2023

Content is powerful; you can establish your startup as an authority in your industry by producing high-quality and relevant content, such as blog posts, videos, infographics, white papers, articles, and eBooks. Customer Success Stories Present your existing customers’ case studies, success stories, and video testimonials.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Marketing Insider Group

AUGUST 31, 2015

In this excerpt from an Inbound Conference keynote (13:45-15:05), he singles out email. And from their behavior observed at conferences, social media, etc. Success Factors – What operational or personal results does your buyer persona expect from purchasing from you? Warning: graphic language.). Segment Your List. Conclusion.

Work Management 100

Work Management Marketing Management Email Marketing Buyer Personas 100

Buzz Marketing for Technology

JUNE 19, 2008

Is the staffing structure appropriate (and fully qualified) to support the programs now operational and envisioned in the near term? email, telephone office hours, phone conferences, voicemail, fax, chat rooms, Web-based discussions, computer conferences and threaded discussions, etc.)?

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

JUNE 27, 2008

Conferences. -->. Conferences. This paper proposes a design framework for constructing a groupware-based. cognitive apprenticeship and case-based learning in designing a learning. of case-based learning is grounded in cognitive apprenticeship. but also opportunities to fine-tune the pedagogy of case-based learning.

Design 100

Design Peer-to-peer Work Management Marketing Management 100

Oktopost

JULY 23, 2020

Why is it so important in adjusting marketing operations “new normal”? In the middle of the B2B funnel content usually consists of: White papers. Case studies. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference. So what is content marketing , really? Product demos.

Top of Funnel 169

Top of Funnel Lead Generation Paid Content Sales Qualified Leads 169

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population. Thanks again.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Buzz Marketing for Technology

JUNE 27, 2008

Papers in Progress. CollaborateCom Conference. Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. Systems Journal. Current Issue. Recent Issues. Search Journal Archives. Subscribe/Order.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100