Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead? Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

AgencyEA

APRIL 24, 2019

Event Marketer’s Experiential Marketing Summit takes place in Las Vegas. This pinnacle conference brings together more than 1,500 marketers from around the world. Sessions dissect emerging trends, explain best practices and highlight the biggest case studies.

Case Study 75

Case Study Case Studies Conference Event Marketing 75

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams.

Webinar Metrics 317

Webinar Metrics Webcast Digital Transformation Peer-to-peer 317

Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. Preference for Sustainable Event Practices. Here are more key findings from the research. Most Popular Swag.

Conference 182

Conference Case Studies Practices Trends 182

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

AgencyEA

MARCH 19, 2018

Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Tuesday, May 15 | 1:30pm – 2:15pm.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” Remember conference calls?

Budget Programs 81

Budget Programs Broadcasting Marketing Budget Conference 81

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Conversion 121

Conversion Tagging Case Study Case Studies 121

AgencyEA

SEPTEMBER 27, 2017

Hosted by Event Marketer, the conference explores the latest technologies, the newest trends, the top best practices and the biggest case studies within the experiential industry. EventTech is one of Agency EA’s #fallfavorites.

Case Study 49

Case Study Case Studies Paid Search Agency Conference 49

AgencyEA

OCTOBER 23, 2018

As the pinnacle event technology conference, EventTech draws attendees from across Fortune 1000 companies and the most innovative marketing agencies. With such great content, it’s hard to […].

Case Study 40

Case Study Case Studies Paid Search Agency Conference 40

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Conferences. And for that reason, we did our own experiment during our last Marketing Nation Summit conference in April.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

BOP Design

AUGUST 6, 2019

Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary cost center.”. At our B2B marketing agency , we believe that the marketing department plays a critical role in lead generation, nurturing prospects, and even closing deals. No email or direct mail campaigns.

Paid Search Agency 57

Paid Search Agency Marketing Agencies 2 Cost Lead Ranking 57

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Smashmouth Marketing

NOVEMBER 20, 2013

If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Listen - Some incredible marketers on stage. Come see what''s working.

CMO 100

CMO Lead Gen Vendors Conference 100

Hubspot

SEPTEMBER 22, 2017

Email is still the workhorse of digital marketing. There are no other marketing channels as effective and efficient as email -- but there still might be a use for email your team is overlooking: employee email. 1) Promote an Upcoming Event or Conference. 3) Get the Word Out About a Case Study.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

AgencyEA

OCTOBER 23, 2018

As the pinnacle event technology conference, EventTech draws attendees from across Fortune 1000 companies and the most innovative marketing agencies. Here’s EA’s guide to getting the most out of this year’s conference. Cisco: Pocket Concierge, Wayfinding And More: Inside Cisco Live’s Next-gen Event App.

Conference 40

Conference Case Study Case Studies Paid Search Agency 40

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video After the Event 4.1

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Televerde

MAY 22, 2019

Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. Once you have this information, you can plan your activities accordingly to make the most of the event. Glad you were able to make it to our case study on Wednesday.

Tips 63

Tips InsideView Case Study Case Studies 63

SpotMe Blog

SEPTEMBER 23, 2021

A sponsor is often a company, brand, nonprofit, or individual that is notably involved in and knowledgeable of one of the themes relevant to the event. . The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. .

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. Attend the conference to sea! ” View all Summit events from Innovation Enterprise here. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Televerde

MAY 22, 2019

Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. Once you have this information, you can plan your activities accordingly to make the most of the event. Glad you were able to make it to our case study on Wednesday.

Tips 40

Tips InsideView Case Study Case Studies 40

Engagio

MAY 2, 2017

As marketing and sales teams shift to strategies that involve more personalized, direct interactions with consumers, many are turning to Account-Based Marketing (ABM). ABM is great, but many marketers are wondering which channels they should leverage as they shift to an account-based strategy. Why event marketing?

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video After the Event 4.1

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. What is the conference theme?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

FEBRUARY 17, 2016

That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most engaged audiences. Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Figure out any gaps in the market.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Martech

JANUARY 20, 2022

It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Here’s what’s inside: What is a “virtual event”? Virtual event history.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

Hubspot

MAY 6, 2010

The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Enterprise Management 111

Enterprise Management Marketing Management Budget Programs SIC 111

Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. What is B2B Influencer Marketing?

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276