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What Are the Essential Rules for SEO Copywriting?

Webbiquity

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. What Is an SEO Copywriter? Top Rules Every Copywriter Should Follow.

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Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?

Martech

“I use a warm-up tool, but my emails still end up in spam. They establish a foundation for a new domain and can help you get off the ground and land in the inbox. So, even after a warm-up process, emails can still end up in the spam folder. So, even after a warm-up process, emails can still end up in the spam folder.

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The dos and don’ts of gamifying your employee advocacy program

Oktopost

What needs to be included when gamifying employee advocacy Do: Put together a well-thought-out training before launch day Make the rules of the game clear from the get-go. Your training should include why you’re launching advocacy, what’s in it for your employees, and explain the rules of the game.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

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Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Litmus

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. When you hit “Create new,” on the homepage, you can enter a title for your email. Choose either the Build or Test, then select Next.

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12 Smart AI Content Writing Tools To Try Today

Marketing Insider Group

And can you guess which industry is ahead of all others in adoption? Don’t expect AI tools to replace your writing and marketing team, but they can assist with proofreading, editing, revising, and optimizing for search engines. Think of it like traveling on a train. However, trains, monorails, and subways still need a conductor.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns. Consider your budget.