Marketing to the 50+ crowd: A booming opportunity
Martech
APRIL 25, 2024
Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology.
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