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Marketing to the 50+ crowd: A booming opportunity

Martech

Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology.

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Instead of giving top ranking to pages that contain keyphrases like “elon musk tesla,” they give priority to pages that answer questions like “Who is Elon Musk?”.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The best part?

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Grow your brand without advertising

Kevin Indig

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Others are great on cable news programs, while they might struggle in the social media world. After adding visuals to the landing page, we saw a significant improvement in conversion rates.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers. CAC is a key business metric that is commonly used alongside the customer lifetime value (LTV) metric to measure value generated by a new customer. Landing Page. Conversion Rate. Conversions.

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Full-funnel marketing series: Awareness

Choozle

CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. Connected TV offers campaigns with contextual alignment, detailed targeting, and live reporting on success.

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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Be sure to include a call to action in the video itself and the video landing page. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site.