Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Biznology

JANUARY 17, 2012

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Be the catalyst of your natural social media success.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Lenny's Newsletter

SEPTEMBER 5, 2023

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. If we got some of the right people using it, we would get sort of a viral adoption effect. You need to grow through communities and customers hearing about you through word of mouth.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

MARCH 12, 2014

South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. Mashable Brought Viral to Life. While a good idea is always more memorable than a loud idea, attendees soaked up Mashable’s clever take on virality this year.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

MAY 24, 2017

Different types of media can be utilized to improve your organization's value creation initiatives. This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

JANUARY 1, 2014

Think about what value webinars bring: a voice to a topic accompanied with a visual that takes place in real-time and makes it easy for two (or more) organizations to benefit from one piece of content. Either way, word-of-mouth marketing can help your business grow. Why would you want this? You Have an Expert for an Hour.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Hubspot

APRIL 16, 2019

The show’s marketing & advertising team also generated huge amounts of buzz for its final season and successfully sustained it for nearly two years. What is buzz marketing? How Buzz Marketing Can Backfire On Your Brand. It was actually an intensely dramatic Game of Thrones ad. Your spectacle needs substance.

Buzz 74

Buzz Paid Search Agency Word of Mouth Viral Marketing 74

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? New YouTube video that goes viral. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Single Grain

JULY 26, 2023

When you have a product that resonates with your audience, it can become a powerful catalyst for organic growth and success. The satisfied customers become enthusiastic brand ambassadors, spreading positive word-of-mouth recommendations to their friends, family, and colleagues.

Word of Mouth 52

Word of Mouth Product Lead Ranking Planning 52

Hubspot

JUNE 1, 2012

Organically -- because of Facebook's EdgeRank algorithm -- a page's posts will only reach about 16% of your fans' news feeds. 2) How is the viral reach of my company's Facebook posts measured? The number of friends per fan who see the story in their respective news feeds is then calculated to determine each post's viral reach.

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. link] (via @jaybaer) [link] Jose Huitron The approach that an organization takes in regards to their social media initiatives is just as important as taking that first plunge.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Single Grain

AUGUST 3, 2023

Furthermore, a lower price point can serve as a catalyst for virality and word-of-mouth referrals. This organic form of marketing can generate buzz, drive user adoption, and expand your customer base without the need for exorbitant marketing expenses.

Pricing 52

Pricing Price Peer-to-peer Lead Ranking 52

BuzzSumo

FEBRUARY 24, 2021

For example, let’s say you com across five different articles that talk about how to create social media buzz. It also brings in automatic content amplification (word-of-mouth, social shares and/or backlinks). This is perfect for today’s world where content is being dished out non-stop. Try it; it really works. Not really.

Curation 145

Curation Content Distribution Trends 145

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.”

Practices 43

Practices Examples WOM Media 43

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

seo.co

FEBRUARY 8, 2023

You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. Not every listicle will be a major hit, but if you develop 10 list articles and one of them goes viral, it’ll be well worth your time and creative energy. Free exposure and traffic.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

JULY 19, 2019

Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time. YouGov , which tracks the perception of more than 1,500 brands daily through its BrandIndex, stated that IHOP's Word-of-Mouth Score rose in the week after the announcement. They grew their organic reach to 280 million.

Social Media 106

Social Media Media Top of Funnel Banners 106

Buzz Marketing for Technology

DECEMBER 1, 2010

As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Heinz Marketing

MARCH 12, 2018

It was a terrible movie, but it got such a high amount of buzz and the media value of the buzz that it got was just unbelievable. I think, you know I love what you’re saying and I think that there’s an awful lot of organizations that have their sales playbook. How to elevate the role of women in sales.

Top of Funnel 58

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 58

Hubspot

OCTOBER 28, 2019

For example, if you want to promote your organic restaurant, you could create a video marketing campaign that shows the process of how your food is grown, farmed, stored, and brought to a customer's table. Even though Skittles charged $200 for each ticket , the musical sold out and went viral within days of its premiere.

Paid Content 61

Paid Content Campaigns Planning Paid Search Agency 61

Webbiquity

AUGUST 28, 2012

How much buzz do I have vs. competition/trend? • Plot where your organization is, which will help inform strategy and budget and hopefully help you secure what you need for the next phase.” How should I change my messaging? • How do they feel about us vs. the competition? Quantify the biggest brand topics.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Single Grain

OCTOBER 25, 2022

This simple UGC wound up going viral and, according to the retailer: “The amount that sold within less than a week is equivalent to what we would normally sell in six months.”. This encourages organic reach, which is a much more cost-effective way to promote your content than paid advertising. The Case Study. The Case Study.

User-Generated Content 94

User-Generated Content Paid Content Marketing & Strategy Generation 94

Single Grain

JULY 26, 2023

Use free promotional tools: From organic social media posts to SEO , there are various free online advertising options to explore. This increased interaction can foster strong relationships, boost brand loyalty and encourage word-of-mouth marketing. 9) Flexibility Online advertising offers unmatched flexibility.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Convince & Convert

APRIL 22, 2010

And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels. And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels. It makes complete sense. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 21, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

seo.co

DECEMBER 8, 2020

Organic (non-paid) advertising, on the other hand, requires strategy that isn’t well-defined. That’s why I wrote this eBook; business owners deserve an easy-to-read, simplified breakdown of organic online marketing with clear tactics they can implement on their own. Most importantly, it’s entirely reliant on user experience.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

OCTOBER 31, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Every church, ad club, Rotary, Kiwanis, Elk, Moose etc organization in the U.S. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Social media gives us some measure of control over our relationships that have been largely fractured by our always-on society.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

However, consumers are much more likely to use Twitter as an escalation, meaning the people with whom you’re interacting on Twitter may already be frustrated with your organization. Twitter is a tactical tool can be an integral part of an organization's marketing strategy and we've only just begun using it.

Twitter 147

Twitter CRM Business Paid Search Agency 147