What everybody was buzzing about during the Super Bowl
Martech
FEBRUARY 13, 2023
The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Game-related buzz. The Super Bowl is more than just a game, it’s a marketing bonanza. Rihanna buzz. Here were the top five searches: 1. Purchase intent.
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