KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. and “ What can she teach us about B2B marketing? ”. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. Let Offline Lead to Online.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

AUGUST 22, 2011

Do you ever pause to think about the search terms prospects are using to find you online? This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand. Download this free ebook to learn how to successfully optimize your website and content to get found online.

Search Marketing 28

Search Marketing Online Marketing Adwords Buzz 28

Hubspot

DECEMBER 22, 2013

The modern marketer wears many hats. From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy. Alright, that''s not entirely true, but the sentiment is spot on: Marketing. 5 Ugly (But Effective) Pieces of Marketing Collateral.

Hubspot 28

Hubspot Organization Resources Copywriting 28

Hubspot

MAY 24, 2017

But the rules surrounding content production as well as our understanding of it as marketers has changed. However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Hubspot

OCTOBER 6, 2016

According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. Oh great -- Another article with blogging as a marketing tip.". It needs to be a core part of your marketing strategy. 4) Paid Online Marketing.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. Meeting and learning from other professionals helps us do our jobs better.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. Meeting and learning from other professionals helps us do our jobs better.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Mark Walsh. Kevin Nalty. Margot Heiligman.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. What is it for? Who is our target? What is our goal?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. 2) Paul Roetzer.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Hubspot

JANUARY 17, 2011

Long-form content is a core element of building valuable marketing offers. That is why ebooks present a terrific opportunity for generating buzz online and drawing leads. In this episode of the Weekly Marketing Cast, David Meerman Scott talks about how marketers should go about writing an ebook.

Buzz 28

Buzz Hubspot Marketing Organic Leads 28

Hubspot

APRIL 4, 2011

Trying to get found online as a local business comes with both advantages and challenges. In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Webinar On Demand: Become an Expert in Local Marketing. Connect with HubSpot : Connect with Industry Thought Leaders.

Business 28

Business Buzz Case Study Case Studies 28

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Content Standard

JANUARY 29, 2015

The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Section Editor, HubSpot.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Hubspot

JUNE 1, 2011

HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. In just a few days, the contest has already generated hundreds of tweets and thousands of new visitors to HubSpot’s website, and the numbers continue to climb. Generate pre-contest buzz. Tips and Takeaways. A win-win for all.

Social Media 28

Social Media Media Buzz Blogger 28

Hubspot

APRIL 4, 2011

"Create something remarkable" is marketing advice we often share with you. Daily Grommet is an online retailer that tells remarkable stories about its products through video. "I HubSpot had the opportunity to catch up with Jesse and learn more about Daily Grommet's remarkable video marketing. Connect with HubSpot :

Video Marketing 28

Video Marketing Advertising Agencies Broadcasting Inbound Marketing 28

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

AUGUST 30, 2011

We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Some of them might surprise you.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

OCTOBER 13, 2010

Instead of wasting money on something that would have been badly recepted, Gap can now focus their marketing dollars on proven efforts or other experiments. Generated Buzz. With Christmas just around the corner, the buzz generated over their new logo could boost their holiday sales. Connect with HubSpot :

Social Media 28

Social Media Media Buzz Social Networks 28

Hubspot

MAY 18, 2010

We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. 36 Awesome Social Media Blogs (In No Certain Order) 1.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Hubspot

OCTOBER 20, 2010

As a marketer, what types of new channels for your remarkable content could you employ? Adam Singer, author of The Future Buzz , says in a recent blog post, "Your content development process needs to be as agile as possible.Let’s face it, most business content is boring and published too infrequently to be effective.

Content 28

Content Buzz Custom Publishing Hubspot 28

Hubspot

AUGUST 23, 2010

This week's top inbound marketing article discusses the valuable ways social technologies, tools and practices are revolutionizing the science of selling. Umberto's article expands upon the following sales transformations caused by social technologies : From mass marketing to targeted/customized consumer messaging.

Inbound Marketing 28

Inbound Marketing Social Marketing Work Management Marketing Management 28

Hubspot

JULY 21, 2010

This new device category that fits between a smart phone and a personal computer presents both challenges and opportunities for marketers. If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. Connect with HubSpot :

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. What does this mean for marketers? Gift download.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Hubspot

AUGUST 4, 2010

With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. 4 Social Media Marketing Trends Deconstructed. It is the market leader for an emerging type on online commerce called collective buying.

Social Media 28

Social Media Trends Social Marketing Planning 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Don't keep your marketing contained in individual silos -- integrate it! Therefore, marketers' databases are often the most robust asset at their disposal.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

SalesIntel

MAY 17, 2023

Content marketing means promotion with the help of creating and publishing content. For example, in e-commerce, you use interesting product descriptions and stunning product images for marketing. Business-to-Business (B2B) marketing, however, is a little different. As a result, you get leads and conversions.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 10, 2012

Law has been all over the marketing news lately. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. V3 Integrated Marketing ). V3 Integrated Marketing ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MAY 26, 2017

Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? and their solutions. 1) Generating Traffic and Leads.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101